news to use CRUISING ACE serves afternoon tea challenge BY JULIE BAXTER
This month sees the launch of National Cruise Week, a promotional campaign created by ACE to get the nation talking about cruising. A series of special events and
promotional activities will run from September 15-23 and Selling Long Haul is delighted to be playing its part in promoting the event by dedicating eight pages to cruise news and features in this issue.
National Cruise Week will see travel agents across the UK staging 'afternoon tea' events in store or at local venues to promote the range, diversity and value of the cruise sector. In the same week ACE will stage a
Christmas comes early with Crystal Crystal Cruises has added two
new warm-weather Christmas and New Year cruises to Australasia and the Caribbean. Featured aboard the newly-redesigned
Crystal Symphony, the 16-night New Year cruise combining Australia and New Zealand includes a complimentary over- the-top New Year’s Eve fireworks celebration in Sydney harbour. Alternatively, travellers seeking a
tropical Christmas/New Year getaway round-trip from Miami can join the Crystal Serenity as she sails to eight ports in Tortola, Saint Lucia, Barbados, Guadeloupe, Philipsburg, St Maarten and St Thomas, US Virgin Islands; Ponce, Puerto Rico and Key West, Florida.
www.crystalcruises.co.uk
ANDY HARMER ACE Director
new event – Columbus Day – on September 20, offering insights into the opportunities that cruising offers in 2013 and beyond. Columbus Day is the senior part of the ACE Cruise Convention, the first part of which was held in Southampton in May.
Aimed at senior managers, cruise
experts, homeworkers, franchisees and owner-managers, the ACE Columbus Day event takes place in Birmingham for a full day of networking, meetings and conference sessions.
www.cruiseexperts.org
Celebrity awards MasterChefs
Carol Kirkham of Kirkham Travel Limited in the Midlands is Celebrity Cruises' 'MasterChef'. The top three finalists of the cruise line's annual MasterChef competition took part in a live cook-off onboard Celebrity Eclipse in Southampton and Carol, as the overall winner, won a cruise for her Celebrity Chocolate and Pear Temptation dish. Pictured are Anthony Wilson, Celebrity Cruises' Executive Chef; Fay Thompson, last year's winner; Michael English, Head of Sales UK & Ireland Celebrity Cruises; and finalists Karen Dawe, Fiona Raferty and Carol Kirkham.
September is an action-packed month in the ACE diary. We have the 5th National Cruise Week taking place, with a call to agents the length and breadth of the country to Get Britain Talking Cruise. We also have Columbus Day, part of the ACE Cruise Convention, aimed specifically at senior executives, managers, owners and home-workers and designed to help agencies grow their business. National Cruise Week takes place
Celebrity's newest ship, Celebrity Reflection, features an AquaSpa by Elemis in its Persian Garden and an all-glass shower which extends over the edge of the ship in its Reflection Suite.
www.celebritycruises.co.uk
Major launches online agent support
Major Travel has launched a new agents’ cruise product offering on-line search, comparison and booking facilities across 15 major cruise lines. The new site offers a comprehensive,
yet simple format which allows agents to discuss a wide specturm of cruise options wirth their clients. Details featured in the on-line search include a comparison of ships, cabins, facilities, itineraries, prices and also information on the cruise lines' latest promotions.
10 September 2012 •
www.sellinglonghaul.com
Pricing on the site includes commission allowing agents to share the screen with their customers using the detailed and visual information as a discussion and sales tool. Major Travel’s ATOL licence applies to
all fly/cruise, stay/cruise and other add- on options. To use the site agents need to gain a trade login from Andrew McKenna at Major Travel. Andrew@majortravel.
co.uk www.major4agents.co.uk
between September 15-23 and we are urging agents specialising in cruise holidays to get involved with the Afternoon Tea Challenge by getting the nation to talk about the incredible experience a cruise offers over a nice cup of tea. ACE is supporting members with ideas and promotional packs and agents' events will be listed on our website for potential customers to see. As we all know only too well, a cruise holiday offers exceptional value and variety – we just need to make more people aware of this great holiday choice! During National Cruise Week, on
Wednesday September 20 in Birmingham, we have Columbus Day with the event designed to offer insights and practical advice. I’m delighted that we have two great headline speakers – Adam Goldstein, President & CEO Royal Caribbean International and, from outside our industry, Alex Polizzi – better known as TV’s The Hotel Inspector.
This month provides a great opportunity for us to focus on all those great things about a cruise holiday, to dispel some of the lingering myths and to show that a cruise really does offer something for everyone.
www.cruiseexperts.org
Tourism Update
ASSOCIATION OF CRUISE EXPERTS
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