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Jamaica goes for Olympic glory If you’re looking for London’s largest
and most impressive 2012 Olympic celebration then look no further than Jamaica, which invites you to join it at Jamaica House, situated in The O2. From August 3-12 visitors can be part
of Jamaica’s Olympic vibe as it hopes for medal success and commemorates 50 years of independence. The venue will be situated inside ‘The
Bubble’, which forms part of the O2 and will be a celebration of all things Jamaican including an authentic, 'interactive journey' to learn about the island’s proud history, food and drink, music, sporting legacy and people. The venue will also act as a hub from
where to watch the world’s fastest man, Usain Bolt, and Jamaica’s other world-class athletes as they lead the charge for Jamaica's hoped-for medal success in London. From July 24 to October 22 the O2 will also be home to ‘Jamaica Summer’,
a celebration of past and present Jamaican entertainment featuring an exhibition charting the life and career of Jamaica’s most famous musical son, Bob Marley, as well as performances from legendary Jamaican singers, DJs, writers, comedians, actors and poets.
ABTA targets youth market
involved with the site to promote their campaigns and key destinations or to run competitions. A current competition on the site, in collaboration with Real Gap, offers social media fans the chance to win a trip to China. ABTA is also working face-to-face with this target market at universities across the country. Promotional events
ABTA has launched a summer
campaign to raise awareness of its activities and the travel industry among 18 to 34 year olds. The ‘Love Summer, Love Travel’ campaign includes the launch of a new Facebook page
www.facebook.com/ abtalovetravel aimed at providing consumers with travel tips and holiday inspiration. Agents are invited to get
featuring a climbing wall, a beach photo shoot and an ABTA 'tepee' full of travel information and advice has already been held at Portsmouth University. Over 2,000 students got involved and event photos were posted on the Facebook page. ABTA is also running a
partnership with Bounty, the parenting club, too to offer exclusive discounts to ABTA members interested in advertising with Bounty.
www.allaboutabta.co.uk
Reggae icons such as Damian Marley, Lee ‘Scratch’ Perry, Shaggy and Jimmy Cliff will collectively help showcase the cultural depth and diversity of this esteemed nation. For information on Jamaica House, visit
www.jamaicahouse2012.com
New site for Jolly Beach
Jolly Beach Resort & Spa, Antigua has unveiled a new
streamlined, easy to navigate website at
www.jollybeachresort.com. The site can now also offer clients online check-in – they simply fill out the secure online form and then present their confirmation to the resorts’ concierge on arrival, pick up their keys and go directly to their
room. They will be on the beach in no time!
All-inclusive
only in the UK market, a
room-only option is
now available for the
American and Caribbean markets.
www.thinkjolly.com
Thailand’s nationwide road show
will make stops at just two more cities this year. Run by the Tourism Authority of Thailand together with the Friends of Thailand Club, the roadshow includes a minimum of 20 suppliers at each event representing hotels, airlines, destination management companies and cruise lines in Thailand. The evenings combine a workshop
with great Thai food, Thai beer and a traditional Thai massage and the chance to win a free fam trip place to Thailand. The final two venues will be in Edinburgh and Newcastle on September 4 and 5. To register simply e-mail
marketing@tourismthailand.co.uk with your name, company name and e-mail address. http://training.
tourismthailand.co.uk
Celebrate Samoa
2012 is the year to ‘Celebrate
Samoa’. The islands are marking the 50th anniversary of independence with a ball, cultural performances, a gospel concert, traditional fautasi regatta, arts and craft exhibitions and the International Tatau Festival. Samoa has a deep and long-standing connection with tattooing and the festival will commemorate the 2,000- year history of the craft.
Want to learn more about
the Seychelles? Check out seychellessuperstar.
co.uk
www.seychellesasuperstar.
co.uk
www.sellinglonghaul.com • July/August 2012 65
Let’s talk Thailand
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