NEW ZEALAND
“The Hobbit movies will put New Zealand centre stage for movie-goers around the globe”
STA Travel is following up a campaign with Tourism New Zealand which focused on young travellers by promoting working holiday visas, which offer under-35s the opportunity to work in New Zealand for up to two years. It gained exclusive access to the visa when it acquired BUNAC in 2011. New Zealand Tourism’s newly-
opened in May and extends from the Opotiki coastline to Matawi on the North Island. A NZ$100-million five-star luxury
hotel is proposed for Dunedin’s waterfront, with a projected opening date of 2015. Heritage steamship TSS Earnslaw marks
its centenary with a re-enactment of its maiden passenger voyage from Kingston to Queenstown on October 18, during a week of centenary celebrations. Malaysia Airlines has introduced Airbus A380s on its daily service from London to Kuala Lumpur, with onward flights to Auckland. Tailor Made’s new-look New Zealand brochure has a dedicated cruise section featuring the Bay of Islands as well as a complete North to South Island itinerary, new rail adventures, cultural experiences plus Hidden Treasures sections recommending luxury lodges and key walks such as the Otago Rail Trail.
Facing page: Aurora over Lake Tekapo with, below, New Zealand's rugged beauty Above: ballooning over Canterbury
appointed UK & Ireland trade consultant, Rachel Hunt, is planning a comprehensive programme of individual face-to-face training, workshops, familiarisations and online webinar training sessions for tour operators and agents.
Tourism Talk DANIELLE GENTY-NOTT
Regional Manager UK & Europe Tourism New Zealand
“There were 2.6 million visitor arrivals to New Zealand in the year to April 2012, up four per cent. Of this, 216,000 visitors were from the UK, representing a decrease of three per cent year on year. Considering the challenging economic times, we see this as quite positive. It is certainly a tougher climate in the UK at the moment as consumers are more cautious about spending. However we still feel that we offer a great-value destination and are working hard with our partners to increase our share of visitors. “The Rugby World Cup provided us
with a great opportunity to raise our profile on the global stage as a holiday and event destination, and we believe that the word of mouth generated by UK visitors returning from the
tournament will increase preference for New Zealand this year.”
From The Front Line RACHEL COOPER
General Manager Tailor Made Travel "For those looking for
wilderness, culture, gourmet experiences or fantastic journeys, there is definitely an option in our New Zealand journeys. We also offer very cost-effective city breaks to the country's major cities – Auckland and Wellington – and a much wider range of hotels now from three to five star and luxury lodges."
KAREN JOYCE Regional Product and Purchasing Manager Austravel
“With the strong NZ dollar we have noticed that people are far more price conscious – and that is reflected in the type of holidays they are booking. Escorted touring, where all meals and excursions are included, are still popular. "There has also been an increase in
more independent travel, with campervans, self-drives and flexible hotel passes popular. New Zealand is an easy country to travel around and its size allows so much to be seen in even a standard two-week break.”
CLARE HAYNES Australia and New Zealand Product Manager Premier Holidays
“Motorhomes are popular for
NEW ZEALAND Top Selling Tips...
• Use an accommodation mix… “Most boutique B&Bs offer a real slice of Kiwi hospitality. Mix in a stay at a super lodge for the ultimate splurge”
ANNETTE MORRISSEY Sales and Operations Director Bridge & Wickers
• Experience the spectacular countryside…“For me, New Zealand is a place to get involved with the landscape, rather than just shooting it with your camera”
ANT STONE Content Marketing Manager, STA Travel
Encourage excursions…“New Zealand is perfect for upselling. Suggest whale watching in Kaikoura and wine-tasting in Napier or the Marlborough Sounds”
CLARE HAYNES Australia and New Zealand Product Manager, Premier Holidays
Take a wine tour…“There are countless areas where you can try the most amazing Kiwi wines, including Hawke’s Bay or Martinborough in the North Island, and Blenheim and Queenstown on South Island”
KATRIN RUMMER Australasia Product Manager, Travel 2
www.sellinglonghaul.com • July/August 2012 51
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