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INDUSTRY COMMENT


DAWN PARR Botswana Tourism UK and Ireland “Botswana is the ultimate


safari destination. For clients who have been on safari before, those who are looking for maximum luxury or simply to escape the crowds on an exclusive wildlife experience, Botswana has it all. Huge pristine wilderness areas teem with game and birds and, with small numbers of tourists, each safari experience is extraordinary and personal.” See the Botswana feature on page 30


BRIAN HAWE Latin America Product and Purchasing Manager Travel 2


“Peru is home to some of the most spectacular ‘must do’ sightseeing in the whole of Latin America. This is an area that really does offer something for everyone. History buffs will marvel at the ancient Inca ruins and the incredible Machu Picchu, while nature lovers and the energetic will delight in the Sacred Valley’s fantastic scenery and activities such as hiking, cycling and rafting.” See Cusco & the Sacred Valley on page 40


JULIANNE HOWARTH Senior Product Manager Seasons “The main challenges for


booking India are the visa process and new increased taxes. However, hotels are mostly very willing to help entice people to book, more so via a tour operator which has good relationships with people on the ground and can help make the whole process an ‘easy’ transaction. A good first time itinerary would be the Golden Triangle with Udaipur. People also like fly-and-flops destinations like Goa.” See the India feature on page 44


STEVE HARTRIDGE EDITOR


welcome A


TO SELLING LONG HAUL


gents still have a lot of business to play for, according to the latest UNWTO statistics. These show that in spite of the world’s economic uncertainties international tourist


arrivals worldwide are still growing – by some 5% in the first four months of 2012. And, according to the latest UNWTO World Tourism


Barometer, prospects remain positive for the May-August period, the Northern Hemisphere’s summer peak season, with around 415 million tourists expected to travel abroad. Right now, few would choose


to guess what percentage of those 415 million will be from the UK but, according to recent Wyndham Hotel Group research (based on 5,617 interviews), wherever they go they will stay longer than most. The research found that a quarter of UK travellers were planning trips lasting two weeks or longer. By comparison, Chinese travellers take the shortest holidays, with 75% planning trips of five days or less. After price and location, hotel quality and a good review are


among some of the most important factors for UK travellers when choosing hotel accommodation, with close to a third (27%) ranking one of the two as their number one criteria. When it comes to being a nation of sun-seekers, the UK leads


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its international counterparts with over two fifths (41%) preferring a beach holiday over any other this summer. By contrast, when it comes to taking in tourist attractions only 18% of Brits plan to make it the focus of their holiday. Across all nationalities survyed, mid-priced hotels are the most popular with over half (55%) usually looking for either midscale or budget accommodation. It may be tough out there but there are still a lot of travellers


looking to find sunshine in a value-for-money hotel. And Brits' propensity to stay awhile makes them a prime target for hoteliers and travel agents alike.


.com www.sellinglonghaul.com • July/August 2012 03


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