AUSTRALIA
“TA is banking on rugby (Lions) and cricket (England) in 2013 to boost arrivals”
training programme continues to expand with Cairns and the Great Barrier Reef the latest destination module added. Modules from ANZCRO and Bridge &
Wickers are also new. Tourism Australia has also launched an Aboriginal themed website – www.aboriginaltourism.
australia.com – to help the trade book quality indigenous experiences and plan itineraries.
What’s New Darwin’s major new luxury resort SKYCITY will open in July. The 34-room/villa development includes a man-made lagoon. Ayers Rock Resort has given a
Tourism Australia is also pinning its hopes on a double whammy of major sports events
next year to provide impetus to Australia sales.
Rodney Harrex, General Manager, UK
& Northern Europe, says up to 25,000 people pre-registered an interest for the British Lions Rugby Tour, which will feature three test matches in Brisbane,
Above: Bamurru Plains luxury lodge
Melbourne and Sydney in June. Then, in November,
the England cricket team arrives in the country for
another Ashes series, which will the team play five test matches and several one-day internationals across the country on a three-month tour. The last time the team travelled
Down Under, in admittedly less scary economic times, up to 25,000 supporters went with them. Tourism Australia’s Aussie Specialist
major makeover to Sails in the Desert and begun an indigenous tourism training programme for 200 people a year. Guests to the resort can now experience free activities such as bush yarns, spear and boomerang throwing and interactive Didgeridoo playing. Attraction World has added new excursions in Brisbane and Perth, including whale-watching and a trip to Rottnest island. A whale-watching Marley Walking
Tour has been launched by Royal Coast Walks in Sydney. Kingsford Homestead, a seven-
suite riverside property in Barossa, South Australia has reopened following extensive refurbishment. Gawler Ranges Wilderness Safaris
is offering unique accommodation in a ‘swagon’, a cross between a swag (sleeping bag) and wagon, with a canvas
roof which peels back to reveal the stars. Travel 2 is now offering the Hawkes
Dreaming Wilderness Lodge in Kakadu, with en-suite tented cabins. In cinemas August 31 is A Few Best
Men, a British/ Australian comedy set in New South Wales' Blue Mountains, Lane Cove National Park and Sydney.
Tourism Talk
Rodney Harrex, General Manager, UK & Northern Europe, TA “We’re targeting 50 to
69-year-olds who haven’t previously been to Australia. "These are people who spend a lot of
money, have the time and travel outside our key cities and we know they continue to use agents. “Between the Ashes and Lions in 2013
we’re expecting in the order of 30,000 people who will go down for that. "We’re calling it the ‘Year of Sport’.
We’re a destination a lot of people talk about but don’t do a lot about it, but events like this are a catalyst to help people make that decision. “We’ll launch the next big stage of
our advertising campaign on TV in September. It’s the right time to be in front of people, after the Olympics. "We had a good March, up 12.5 %
from the UK, mainly because Easter was earlier this year. "Overall, 2011 was down 6% but that
was following on the back of a year that included a numbers boost provided by the last Ashes tour, and it’s a smaller drop than others in the long-haul market.”
BeachView Apartments at Villa Paradiso are the essence of Palm Cove - the grand property that Queensland’s Palm Cove community is built around. Just a few metres from the beach and the Coral Sea, all apartments are beach-facing with ocean views and are the largest in Palm Cove. Built with solid concrete walls, it remains cool during the tropical heat and ensures a peaceful beachfront experience.
Villa Paradiso, Palm Cove, QLD
sales@villaparadiso.com.au Villa Paradiso STRIP
AD.indd 1 16/7/12 16:36:04
Selling Tip “South Australia’s Eyre
Peninsula offers amazing aquatic adventures such as swimming with dolphins”
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