Minimum of three semester hours of Mathematics (at least one mathematics or statistics course beyond the level of intermediate algebra) Choose from MATH 160 College Algebra, MATH 180 Applied Calculus, MATH 210 Finite Mathematics, MATH 220 Business Calculus, or MATH 215 Statistical Concepts.
Minimumof six semester hours of Sciences (two science courses, with one having a laboratory component) Choose from the Science discipline.
Minimum of six semester hours of Social and Behavioral Sciences (which must be in at least two different disciplines) Choose from the Anthropology, Economics, Psychology, and Sociology disciplines, or Political & Legal Environment of Public Administration (PUAD 295).
Minimum of six semester hours of Arts and Humanities Choose from the Humanities discipline.
ADDITIONAL GENERAL EDUCATION REQUIREMENTS (26 HOURS)
COMP 106 - Introduction to Spreadsheets (1) COMP 107 - Introduction to Web Authoring (1) ECON 210* - Introduction to Microeconomics (4) OR ECON 220* - Introduction to Macroeconomics (4)
HUMN 210 - Introduction to Logic and Critical Thinking Skills (2) HUMN 305 - Global Issues (4) IDST 100 - Introduction to Portfolio (1) MATH 215** - Statistical Concepts (4) PF 321 - Learning Strategies (2) SPCH 100 - Speech Communication (4) WEBD 117 - Graphic Editing Software (1) General Education Electives (2)
*Select another Social Science elective if either Economics course is used in the Fundamental General Education Core. **Select another General Education Elective if MATH 215 is used in the Fundamental General Education Core.
PROFESSIONAL CORE (20 HOURS)
COMM 150 - Interpersonal Communication (4) GRPH 210 - Fundamentals of Graphic Design (4) MGMT 312 - Principles of Management (4) MKTG 300 - Marketing (4) WRIT 320 - Business & Professional Writing (4)
UNIVERSITY ELECTIVES (18 HOURS)*
Any undergraduate courses offered by the University except developmental education courses.
*A maximum of 8 credit hours of specific M.S. Marketing & Communication courses can be substituted. Contact your Academic Advisor for information concerning the Joint B.S./M.S. Marketing & Communication Programs of Study and graduate admission requirements.
MAJOR AREA (36 HOURS)
Required (24 hours) COMM 315 - Communication Ethics (4) COMM 335 - Communication in Groups and Teams (4) COMM 400 - Intercultural Communication (4) MKTG 332 - Marketing Research (4) OR SOCL 335 - Applied Research Methods (4)
PBRL 325 - Public Relations (4) OR COMM 321 - Organizational Communication (4) COMM 495 - Communications Capstone (4)
Major Area Electives (12 hours) Select 12 hours from the following: BSAD 320 - Decision Making and Problem Solving (4) BSAD 476 - Global Business Issues (4) COMM 321 - Organizational Communication (4) COMM 410 - Communications Internship (1-4) COMM 480 - Special Topics in Communications (4) COMM 499 - Independent Studies in Communications (1-4) EMKT 340 - Internet Marketing (4) EMKT 460 - E-Commerce (4) GRPH 310 - Advanced Graphic Design (4) HRM 300 - Human Resources Management (4) HRM 301 - Staffing (4) HRM 302 - Training and Development (4) IDST 300 - Introduction to Interdisciplinary Studies (4) MGMT 325 - Organizational Behavior (4) MIS 200 - Management Information Systems (4) MKTG 320 - Advertising (4) MKTG 330 - Marketing Behavior (4) MKTG 332 - Marketing Research (4) MKTG 350 - Persuasive Strategies (4) MKTG 430 - Relationship Marketing (4) MKTG 450 - Global Marketing (4) OSCM 390 - Operations Management (4) PBRL 325 - Public Relations (4) PBRL 425 - Crisis and Media Communication (4) PBRL 450 - Rhetoric and Social Influence (4) PF 355 - Introduction to Grant Writing for Non-Profits (4) PSYC 310 - The Psychology of Personal Development (4) PSYC 325 - Coaching in Organizations (4) SOCL 335 - Applied Research Methods (4) SOCL 345 - Sociology of Work and Organizations (4) SOCL 400 - Social Justice (4) WEBD 234 - Web Design and Implementation (4) WRIT 360 - Introduction to Creative Writing (4) WRIT 460 - Advanced Creative Writing (4)
ACADEMIC MINORS
Degree-seeking students can pursue one of our Academic Minors. See the section titled “Minors.”
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