major. Top managers in smaller organizations need to be skilled communicators in order to engage and retain quality employees. This minor enables students to gain the confidence, skills, and knowledge necessary to structure and manage communication in a variety of professional settings.
The educational objectives of the Communications minor will enable a student to: • Examine the role of communication in various situations • Apply principles of communication in various contexts • Evaluate communication opportunities • Formulate effective communication strategies
(16 credit hours) Communication Ethics (COMM 315) Organizational Communication (COMM 321) Communication in Groups & Teams (COMM 335) Intercultural Communication (COMM 400)
Criminal Justice Administration
Program Chair, Karen Miner-Romanoff, Ph.D.
The minor in Criminal Justice Administration (CJAD) was developed to offer selected CJAD courses to individuals who may have an interest in criminal justice as an additional area of study. The minor in CJAD may be of particular interest to students who are employed, or who seek to be employed, by a public safety agency in a non-sworn (civilian) capacity. The CJAD minor may also be of interest to students in business degree programs who work with private sector agencies that interact with agencies in the criminal justice system. The minor in CJAD provides an opportunity for personnel who are not directly involved with the criminal justice system to increase the scope of their knowledge, skills, and abilities in the area of criminal justice administration.
The educational objectives of the minor in criminal justice are to enable graduates to: • Explain the purpose and function of the correctional system in the U.S.
• Describe the purpose and function of the courts system in the U.S. • Compare and contrast theories of crime and offending that are commonly accepted in the field of criminal justice
• Apply critical thinking, reasoning, and analytical skills required for ethical decision-making and problem solving in criminal justice
• Apply management, administrative, and leadership skills appropriate to a criminal justice agency
(16 credit hours) Introduction to Criminal Justice Administration (CJAD 210) Introduction to Criminology (CJAD 240) and two of the following:
Courts and Criminal Procedure (CJAD 310) Policing in America (CJAD 315) Corrections in America (CJAD 320) Juvenile Justice and Delinquency (CJAD 330) Criminal Justice Management and Administration (CJAD 450) Ethics in the Criminal Justice System (CJAD 455)
eMarketing
Program Chair, Beverly Smith, Ph.D.
In many organizations, employees are called upon to perform a wide variety of activities, including Internet application and other technology- dependent activities. The eMarketing minor is designed for students who wish to complement their current expertise or major with the knowledge, skills, and abilities of a marketing generalist. This minor helps develop proficiency in the areas of graphic design, Web authoring, Internet marketing, and eCommerce.
The educational objectives of the eMarketing minor are to enable a student to: • Plan and develop websites in support of an organization’s marketing objectives
• Apply principles of graphic design to Internet-based marketing activities
• Evaluate and respond to the implications of eCommerce for an organization
(17 credit hours) Introduction to Web Authoring (COMP 107) Internet Marketing (EMKT 340) Social Media Marketing (EMKT 345) Search Engine Marketing (EMKT 415) Web Analytics (EMKT 430)
Financial Management
Program Chair, Bruce A. Campbell, Ph.D.
Because financial considerations are of significant element in all types of organizational decision making, Franklin’s Financial Management minor is a natural complement to other business disciplines. This minor is designed to provide students with an understanding of finance beyond that achieved through the principles course in the business core, providing them with more in-depth knowledge of the financial system, corporate finance, and investments.
The educational objectives of the Financial Management minor are to enable a student to: • Calculate the value of market securities using bond and stock valuation models
• Analyze financial statements and documentation • Apply cost of capital and budgeting tools to the evaluation of investment projects
• Construct investment portfolios based on the criteria of risk and return
(16 credit hours) Money, Banking and Financial Markets (FINA 340) Advanced Financial Management (FINA 403) Investments (FINA 405) Global Finance (FINA 450)
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