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FASHION LEVEL BEST Avicii in fashion collab news…


Well, he is a fairly goodlooking chap. And seeing as he’s one of the world’s hottest DJs right now, it’s not exactly a big surprise to learn that he’s been snapped up to model and represent for Ralph Lauren’s Denim & Supply Fall 2012 campaign. He’s co-produced a video short, which will debut on their site along with an exclusive new track from him.


Available worldwide, the collection hints at laidback appeal with a touch of boho on a budget thrown into the mix – comfortable, entirely wearable and so hot right now.


SMART CASUAL Nobis natural headwear says summer!


A handcrafted fedora is precisely what is required for the simmering summer - light and airy, smart and casual, hand-woven from natural straw. Nobis, a Toronto-based brand, are ahead (!) of the game not only with fine gear for your head but they also do a strong line in jackets and scarves. Launched in 2007 their growth has been an easy one, sticking to quality and functionality, and they are currently available worldwide with a massive presence in the States.


SAY IT LOUD Eastpak fly the colours


Eastpak drop their fresh Returnity range this month - a collection that includes a truly eye catching American flag print. Originally, back in the 1950s, Eastpak was a brand called Eastern Canvas Products with a dude called Monte Goldman fronting it. Their first military contract had them supplying high quality duffels, backpacks and safety equipment. By 1976 they had morphed into Eastpak and Monte’s son Mark was steering the brand into world renown. If you want quality and affordability, Eastpak are ‘built to resist’. And if you want to be seen in the crowd, this patriotic backpack will do the job.


Eastpak.com GATSBY CHIC Brooks Brothers turn heads at the movies…


News that Brooks Brothers have kitted out the cast of the new Great Gatsby movie has given us food for thought about the brand. It was way back in 1818 that Henry Sands Brooks created the first ready-to-wear label in America. Back in those days Henry was ahead of the game, insisting on high quality, fair profit, selling to like-minded folk appreciative of his approach. The rules of thumb paid off and present day Brooks Brothers is a delightful success story, as is their sibling brand Black Fleece. Good job guys!


Brooksbrothers.com


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