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Welcome... Dear Readers,
Now that Spring's officially here it's a great time to really start thinking about boosting your profits over the Summer; don't wait until July and wonder why your appointment book is looking a little bleak.
Melissa Dennis Irish Beauty Editor
As soon as the sun starts to shine, clients will ditch their Uggs, hemlines will get shorter and they'll start wondering whether they'll fit into last year's bikini. So get your salon in Summer Prep mode. You know what kinds of treatments clients will be
looking for: hair removal, exfoliation, body toning and slimming, pedicures and tanning treatments. You'll probably already be offering these kinds of treatments but do your clients know about it? Have you told them you can get their body back to beach perfect over the next couple of months?
Start your promotions now. Speak to your Reps - can they help with promotional items, are they launching any new Summer products that you can really promote in the salon.
And don't forget you're not only trying to keep your current clients happy - you need to attract new ones. Use every tool available to you - invite a features writer from your local newspaper to come for a Summer Prep session (PR is free and incredibly valuable), use your shop window or mobile vehicle to advertise, and make sure you and your team are in full Summer mode with golden tans, pedicured feet and a sunny outlook - after all, you are your business's best advertisement.
Enjoy getting ready for Summer! Best wishes
Contactus Publisher & Managing Director
Dave Horton 1800 625 179
dave@aitireland.com
Group Editor
Melissa Dennis 1800 927 204 (ROI) 01332 227683 (NI / UK)
melissa@aitireland.com
Acting Deputy Editor
Donna Taylor 1800 927 204 (ROI) 01332 226603 (NI / UK)
donna@aitireland.com
Junior FeaturesWriter
Stacey Topley 1800 927 204 (ROI) 01332 227687 (NI / UK)
stacey@aitireland.com
Artroom
+44 (0)1332 227681
artroom@aitireland.com
Official Partners Accounts
Tracey Board 1800 625 179
tracey@aitireland.com
Advertising & Exhibition Sales
Ruth Naylor 1800 927 203 01332 227689 (NI / UK)
ruth@aitireland.com
Brett Fairholm +44 (0) 1480 353 433
brett@aitireland.com
Artwork Administration
Saadia Sherwin +44 (0) 1332 226 605
saadia@aitireland.com
Business Development Manager
Martin Widdicombe 1800 625 179
martin@aitireland.com
Subscriptions: 1800 625 179 Online:
www.irishbeauty.ie
Phone or email
for free brochure Telephone: 01 219 0215
Email:
info@buttercupsuniforms.com Website:
www.buttercupsuniforms.com
The publisher has taken all reasonable measures to ensure the accuracy of the information in Irish Beauty and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Irish Beauty or for any consequences arising thereof.
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