Beauty -Male Skincare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amodern man
Men still have the same body concerns as women and worry about looking after themselves to prevent wrinkles, dark circles and ageing prematurely so they deserve to be treated in a similar way as women are.
Some men may be embarrassed, whilst other men may be more relaxed and enjoy the pampering side to it, so it is important that you and your therapists are prepared for the shier men that may walk through your salon or Spa doors.
Dermalogica’s Training Manager Angela Joseph says: “Pink slippers, a fluffy lined dressing gown and whale music are sure to make skin savvy men run in the opposite direction. Men don’t want pampering; they want fast quick skin results. They want to feel good about their skin but not stupid in the process.”
It is also important that you and your therapists understand that there is a structural difference between the male and female skin. Men have a thicker epidermis, dermis and heavier oil glands which means it can be more difficult for products to penetrate through the skin.
On average men’s skin is about 25% thicker than a woman’s and much tougher, therefore different ingredients and essential oils are used in male skin care to allow for the products to work their way through the skin.
As a man’s skin is oilier, and therefore more likely to be sensitive, it is important that the products you use are suitable.
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Eve Taylor’s Lead Educator Emma Dunne says: “It’s important to remember that oily skin can also be sensitive- this is commonly found when a client is using products which strip the skin of oil, e.g. alcohol.”
Facial shaving
Male skin care revolves a lot around shaving. Shaving gel, foam and cream as well as after shave lotions are the most important skin care products for men so it is important they use the correct products for their skin type.
Shaving regularly can cause the skin to become very dehydrated quite easily, so moisturisers too form an important part of a man’s skin care regime and a moisturising gel or cream should always be applied after shaving.
Also, when men shave it can cause irritation, abrasions and cuts to their skin, so it is important that they receive skin care that can soothe sore and irritated areas.
By introducing a shaving treatment that complements other skin care treatments it may encourage your male clients to use the correct products for their skin type. This could make a big difference to the health of their skin.
Angela comments: “A professional skin treatment will help clear current problems brought on by shaving while preventing future concerns. A professional treatment that takes shaving habits into account will accelerate the clearing of current skin problems such as ingrown hairs, whilst also deep cleaning, exfoliating and hydrating.”
Explain to your clients that something as simple as shaving correctly could
prevent discomfort from ingrown hairs and sensitive facial skin. An aftercare regime is also very important.
If shaving is something that your staff are not familiar with, invest in a good training course. A shaving treatment is a great addition to your menu as it is something familiar to men so they are likely to try it first as they more or less know what to expect.
Business matters
Expanding your clientele to males as well as women will see a boost in your business. Opening up your salon or Spa to male clients and offering them treatments and retail products could almost double your clientele base as well as enhance your revenue.
Moisturiser for men from the Academie range.
Take a look at these retail and professional products to help boost your business…
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