. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tanning - Spray Tanning
offer clients a more varied and sophisticated approach to spray tanning," says Britta. "Clients in turn appreciate the more comfortable way of spray tanning the way the tan is applied, develops and wears and are happy to invest in retail items to match the range and to be able to prepare and maintain their tan even better at home and inbetween appointments so it's a win/win situation for everyone.
"We can be glad that the industry is so innovative and creative and that we have so much to look forward to in new trends and developments and we should all be excited about this year and what it will offer us!"
Bread and butter
Spray tanning treatments have become big business for salons and they have also been said to provide one of the highest hourly rates of any mainstream treatment that is offered by the salon or Spa. The average gross profit margin from offering a tanning treatment can be up to 90%, with a low initial investment requirement; so offering a spray tanning treatment in the salon isn't just for those salons with a high budget.
"Spray tanning is very important in salon business and has a very high profit margin," says Audrey Heffernan of Hennessy Hair & Beauty. "With it only taking 15 minutes to apply it is a great way of boosting salon profit. A good quality tan that wears off well and not in patches is the key to success. Spray tanning is the bread and butter of many salons."
A spray tanning treatment is also probably one of the easiest treatments you could offer in your salon. If you have lots of space you could invest in a large booth, or if you have a limited amount of space where you can't have a permanent booth, you could have a pop-up booth which can easily be put up just before a client arrives and then quickly put back down into a compact storage bag and stored away until the next spray tan client.
Once you have stocked up on the equipment you need (i.e. a booth, HVLP system and extraction system) the ongoing cost is the maintenance of your equipment, staff training and the tanning solutions. However, the money made from each spray tan should far outweigh these costs.
So what’s on offer for 2012?
The SunFX SunStation Tanning Tower offers a professional spray tan and is cleverly designed to maximise floorspace but still allows clients to move comfortably once inside. The SunFX Pro Turbine is conveniently incorporated into the SunStation itself, eliminating the need for any external turbines. It also features the award winning Pro Spray Applicator. A powerful triple extraction filtering system also takes care of over spray and fumes.
Star Products International: 01 460 5055
Sunjunkie's spray tanning machine (aka little pig) has a modified gun for a finer, more accurate spray tan pattern, enabling you to achieve more spray tans per litre of solution and produce quality results. Sunjunkie also offer Duo Spray Tanning Solution, which delivers a delicious, deep brown colour guide, available in three strengths - 8%, 10% and 12%. Depending on how dark your client likes their tan depends on the strength of the solution. For the salon that is short on space or a mobile therapist, Sunjunkie's Spray Tanning Pop-up Tanning Tent is easy, fast and very user friendly. The tent easily folds up and down.
Hennessy Hair & Beauty: 021 434 3436
81
He-Shi's sleek and compact Classic Spray Tan machine allows you to offer an easy solution to spray tanning. It has been designed to be a lightweight system that is ideal if your salon is tight for storage space or if you're a mobile therapist. The machine is fully adjustable to suit the tanning application and by combining the adjustable flow, heat and spray tan, your clients can expect a flawless finish. The machine has a flexible unit and shock-absorbing feet will keep it in place and minimise vibration.
Euro Products: +44 (0) 28 9044 9744
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