This page contains a Flash digital edition of a book.

We’ve been dancing for thousands of years. There’s no reason Just Dance sales will slow. Yves Guillemot on Ubisoft’s E3 blockbusters p16

Xbox plays it safe with focus on blockbusters

Few surprises from current No.1 console manufacturer  SmartGlass cracks tablets by Michael French

MICROSOFT showcased a string of blockbusters coming soon to Xbox 360 at E3. But it dodged the chance to talk strategy, numbers, or next-gen in its expo-opening press event. Last year, Microsoft division chief Don Mattrick said the firm would become the No.1 selling console on the market for the year.

12 months later, with the target hit, Xbox didn’t dwell on its successes. Mattrick chose not to talk about numbers, save for the confession that this was his 17th E3, and instead said 2012 was all about “the greatest line- up ever”.

It was hard to disagree with that claim. But it was hard to see much

evolution, too. Some of the most popular current franchises were on display to show Xbox’s power in the here and now, and ignored the burning issue about what happens next. Halo, Splinter Cell, Forza, Tomb Raider, Resident Eviland Call of Duty dominated proceedings, with

Microsoft promoting these tent-pole acts in a week that put core gaming before dreams of market expansion. The only Xbox casual audience hat-tips were a new fitness game Nike+ and Dance Central 3. Even Kinect’s gesture abilities mostly took a backseat, with demos for Splinter Cell, FIFA and

8 June 8th 2012

Maddenshowing off voice-only gimmicks. With three new Microsoft IPs – Matter, LocoCycleand Ascend– only mentioned briefly, it was left to Xbox

SmartGlass to give a flash of something new. SmartGlass is a new

‘companion’ service that will launch for Windows, Android and iOS devices. The app connects to Xbox Live and promises to allow add-on second-screen functionality to some games or other

entertainment, including databases of background info. But it is still in its conceptual phase, and doesn’t stream games or control them directly like Nintendo’s Wii U.

Usher (above) performed on stage to promote Dance Central 3, but the emphasis was on blockbuster franchises like Halo 4 (inset)


promoted its big brands in a week that put core gaming before market expansion.

It was also mocked extensively by special guests South Parkcreators Trey Parker and Matt Stone. Mattrick, stood off- stage at this point, probably didn’t see that as a “great” moment – a crack in Microsoft’s transparent attempt to answer questions about living room audiences lost to multi-screen media consumption.

Nevertheless, with such a recognisable range of games boasting Xbox-first content or exclusive support – each of them set to be multi-million sellers – any dissatisfaction in the Microsoft camp was likely short-lived as it maintained the upper hand with franchises at least.


Recapping the results from our guesswork last week. (Can’t win ‘em all)


Wii U release date New name for Wii U Competent digital marketplace Major third-party exclusives Zeldafor 3DS PokémonRPG for 3DS Another Metroidrevamp GTA Von Wii U ‘Hilarious’ Miyamoto entrance Surprise comeback, e.g. Ice Climbers Wii U

 


Loud, obnoxious Black Ops II demo at opening (close enough) NextBox

 

 

New Xbox 360 model Revamped Kinect New Kinect titles Gears of War 4 Renewed commitment to Games For Windows

Cloud gaming/streaming service More entertainment services for Xbox Live Tenuous use of celebrities


 

PlayStation 4 Move price cut Gran Turismo for Vita or GT6 Medal of Honor/EA exclusives New Valve partnership PS Vita price cut

Finally admits 3D is rubbish The Last Guardiancancelled Uncharted for Move

Cloud gaming/streaming service

 

THIRD PARTIES Grand Theft Auto Vdated Metal Gear Solid V announced New Skylandersrivals, (e.g. Rayman, Moshi Monsters) The return of Burnout Activision’s Bungie franchise Destinyunveiled Valve console unveiled Final Fantasy XV

More present day shooters Respawn Entertainment’s first project detailed More games packed into Q4


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52