This page contains a Flash digital edition of a book.
INTERVIEW: YVES GUILLEMOT, UBISOFT


Ubisoft CEO Yves Guillemot says the next 12 months will be a ‘turning point’ year for the publisher


Yves online


Fledgling free-to-play projects stood side-by-side with big budget blockbusters and even more Just Dance at Ubisoft’s E3 showcase this week. CEO Yves Guillemot tells Christopher Dring why a combination of online and core games is making 2012 one of the publisher’s most exciting years so far


JUST OVER one year ago, Ubisoft CEO Yves Guillemot fired a warning shot at EA and Activision. The resolute yet softly-spoken


Frenchmen told MCVthat Ubisoft was on a trajectory to become the No.1 publisher in the world. Today, he’s not so sure. “The market is changing,” he says.


“We now have a lot of new players coming in. What we see is that the overall industry is growing fast, so it is very important to expand in these different fields. I said [we could be No.1] when we had a specific market. But today we are re-examining. Maybe we will be No.1. I don’t know. I have to look at this ‘new world’ to see what we can do there.” This isn’t Guillemot giving up on that No.1 dream. But rather an


16 June 8th 2012 “


We have been dancing for thousands of years, so there’s no reason the Just Dance series will slow down.


Yves Guillemot, Ubisoft


admission that today his competitors aren’t just Activision and EA. It is Zynga. Bigpoint. Rovio. He adds: “It is good to have more competition and more potential. These companies will help this industry attract more customers. We have been waiting a long time to hit mass market, and it’s happened. We now build machines that are accessible. Look at Wii U, iPhone and Samsung Note, all of these devices reach more people and are easy to play on. There are a ton of opportunities out there thanks to them.”


TAKING RISKS


Indeed, Guillemot is in a buoyant mood ahead of his E3 conference. If he – like many in the games industry – is feeling the pressure from an


uncertain games market, he’s doing an impressive job of hiding it. Part of his positivity comes from the £30m profit Ubisoft made in its fiscal year. Not bad for a firm that made several commercial and critical risks last year, from psychedelic shooter Child of Eden and stylish 2D platformer Rayman Origins, to new downloadable IP From Dustand I Am Alive. But that was last year. It’s the next 12 months that will act as a ‘turning point’ for Ubisoft. “A lot of the work we have been doing over the past couple of years is really coming to life now,” he says. “We have good quality and lots of diversity in the portfolio, which is targeting more people than before. That is what is helping the company


www.mcvuk.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52