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E3 NEWS ANALYSIS


“If you’re not offering clear and easy customer navigation, you’re not doing your job as a retailer.” Improving the in-store experience p22


Nintendo: U better believe it Wii and DS manufacturer holds three press conferences  First software shows promise, and there’s more to come by Christopher Dring


23 WII U games were crammed into Nintendo’s E3 press conference – and that was just the start. The firm held three


separate press events during the Electronics


Entertainment Expo this year. Nintendo decided to focus solely on Wii U software during its pre-show press conference, with 3DS announcements relegated to their own event. The company also revealed the final Wii U hardware ahead of the show with a special Sunday webcast, shown via Facebook and Nintendo’s own website.


In a break from the violent shooters that otherwise dominated this year’s E3, Nintendo


showed a variety of colourful HD games aimed at a wider audience.


There were sequels to its mega-selling hits New Super Mario Bros and Wii Fit,plus some quality third- party products in the form of LEGO City Stories, Batman: Arkham City Armoured Edition, Mass Effect 3and ZombiU. Meanwhile, Nintendo used its press conference to unveil the anticipated third game in the Pikmin franchise. The latest game in the cult GameCube series was revealed by legendary games designer Shigeru Miyamoto. The show ended with Nintendo Land. The game only received a limited showing at the press conference, with more details streamed over the


continued bid to reach a broader audience put it in a league of its own at E3 this year – with most of its rivals focusing on that lucrative 18 to 34 year-old male age group. Nintendo offers retailers a point-of- difference to reach


Nintendo gave an overview of the new console during its main press conference, with more announcements after the show


In a break from the violent shooters that swamped E3, Nintendo showed colourful family- friendly fare.





UBISOFT WAS everyone’s best friend at E3, with major appearances at Microsoft, Sony and Nintendo’s press conferences.


The company told MCV this week it is no longer certain it can be the No.1 games publisher in the world. But in LA it was proven as the go-to company for show-stealing content. Microsoft’s press conference marked the unveiling of Splinter Cell Blacklist, while both Assassin’s Creed IIIand Far Cry 3were on show at Sony’s presentation, complete with exclusive DLC and bundles.


6 June 8th 2012


Flo Rida (right) and Just Dance opened Ubi’s presser


But it was Nintendo that received the most love, with eight Wii U launch games - ZombiU, Just Dance 4, Your Shape, Sports Connection, Rabbids Land, Rayman Legends, Assassin’s Creed IIIand Marvel Avengers. It was actually a more conservative showing from Ubisoft than in previous


years. Its line-up consists of big brands, with fewer of the experimental titles that grabbed headlines in the past (such as Child of Eden). Yet Ubisoft did close its press conference with one new IP, Watch Dogs. The third-person modern- day action adventure could well turn out to be a next


I see a new energy in the industry at the moment, with lots of new





opportunities. Yves Guillemot, Ubisoft


internet. It is a theme park filled with iconic Nintendo characters and locations, with a variety of mini- games designed to showcase the potential of the Wii U Gamepad. Nintendo dubbed the title its next Wii Sports. Wii and Nintendo certainly has its critics in the mainstream press, but the platform holder’s


disenfranchised consumers. The press conference was really just the tip of the iceberg. Nintendo showed P-100(working title) – a new Wii U IP from Bayonettadevelopers Platinum Games – afterthe show had finished. MCV believes there are a number of follow-on third-party releases still to be unveiled ahead of the launch. The entire games


industry can expect to hear a whole lot more form Nintendo about Wii U in the coming months.


All eyes on Ubi as it takes centre stage at E3


Publisher stars in all three platform holder briefings  New IP Watch Dogs receives glowing praise from attendees by Christopher Dring


generation game, and is being tipped as the firm’s new Assassin’s Creed. CEO Yves Guillemot told


MCV: “I see a new energy in the industry where lots of people are seeing the potential of all these new opportunities. Because on top of the games consoles, we have also free-to-play markets, which is growing fast.


“Then you have Nintendo coming with a new console. I think the industry is reshaping for growth, that will be very strong in the next ten years.”  You can our full interview with Ubisoft CEO Yves Guillemot on page 16.


www.mcvuk.com


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