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NEWS: DIGEST


UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market


16 WEEKLY MARKET VALUE:


£10.5m No. 1


12 Week Ending June 2nd, 2012 8


£14.2m 514,367 Units


4


£12m 445,516 Units


2. Halo 4: Collector’s Edition Microsoft........................................................................360


£10.5m 443,447 Units


3. Metal Gear Solid HD Collection Konami.....................................................................PS Vita


4. Borderlands 2 – Deluxe Vault Hunters 2K Games.......................................................................360


5. Far Cry 3 – Insane Edition Ubisoft.............................................................................360


Week Ending May 19th


 The UK games market’s value took a slight dip, with retail sales generated £10.5m for the week ending May 26th. That’s only £2m more than the all time low of £8.5m taken a few weeks back.


 Interestingly, unit sales remained relatively flat at 443,447 games sold – only 2,000 units less than the previous week. This suggests the share of sales that full price games accounted for shrank this week.


Week Ending May 26th


 Ubisoft’s Ghost Recon: Future Soldierheld onto No.1 for a second consecutive week. There was little in the way of new releases. The PC version of Max Payne 3 added to the success of its console counterparts, while Resistanceon Vita debuted at No.12.


Week Ending June 2nd


 There is also little to look forward to this week. The only notable releases are Focus Home Interactive’s Game of Thrones RPG, a new Katy Perry expansion for The Sims in Sweet Treats and the Ratchet & Clank HD Trilogy.


6. LEGO Batman 2: DC Super Heroes Warner Bros................................................................360


7. Lollipop Chainsaw Warner Bros................................................................360


8. FIFA 13 EA........................................................................................360


9. Hitman Absolution + Sniper Challenge Square Enix...................................................................PS3


10. LEGO Batman 2: DC Super Heroes Warner Bros.................................................................PS3


Source: www.ShopTo.net


Total UK Software Sales Source: UKIE/Chart-Track and Intent Media PRE-ORDERS TOP 10


1. GRAVITY RUSH Sony, PS Vita


KIDS, GAMES AND CONSOLES ADVERTISING


Generation Media looks at how influential the children’s market is when it comes to promoting video games on TV


13.4% KIDS ,GAMES AND CONSOLES ADVERTISING 9.1% 5.6% 5.2% 4.5% 4.4% 3.9% 3.6% 3.4% 3.3%


KIDS ARE KEY to the games and consoles market, with a whopping 84 per cent of children having access to a console and averaging 1.5 hours a day playing time. And this importance is reflected when analysing the share of games and consoles TV advertising received by each commercial TV channel. The chart demonstrates the Top Ten television channels with the highest share of games and consoles advertising year-to-date (January 1st –May 20th, 2012). Of these, five are kids’ specific channels: CITV, Disney XD, Nick, Boomerang and Cartoon Network.


In fact, the total combined share of all the commercial kids channels is currently 26 per cent.


The fact that one in four of all games and consoles TVRs is recorded on a kids channel further emphasises the importance of this market. However, one cannot discount cost when analysing this. Children’s stations are amongst the best value airtime to buy. Therefore – so long as the game’s content is appropriate – adding kids stations to the schedule can result in much more bang for your buck.


MCV GameTime is provided by Generation Media 0207 255 4650 | www.generationmedia.co.uk


10 June 8th 2012 www.mcvuk.com


PERCENTAGE OF TOTAL GAMES & CONSOLES INDIVIDUAL TVRS


Value (in millions of pounds)


ITV 1 Channel 4 Channel 5 ITV 2 CITV Disney XD NIck Boomerang


Cartoon Network


E4


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