This page contains a Flash digital edition of a book.
RECOMMENDED: THE AMAZING SPIDER-MAN [INFO]


Released: June 29th


Formats: 360, PS3, Wii, DS, 3DS


Publisher: Activision Developer:


Beenox/Griptonite Games (DS)


Distributor: CentreSoft Contact:


0121 625 3388


WEB-SLINGING


Activision is working with Sony Pictures, Hasbro and PlayStation on a social media campaign to target established Spider-Man fans. Video ads will also appear across mainstream and specialist gaming sites throughout June, peaking at launch.


www.mcvuk.com


BEYOND THE DAILY BUGLE The Amazing Spider-Manhas been covered by all major specialist games publications, from the game’s initial announcement to the imminent reviews. Activision has also secured developer interviews and previews throughout the past year.


SWINGING INTO STORES Retail-focused email promotions have been sent to fans, in addition to social media activity on Facebook and Twitter. Optimum chart placement has been arranged for the game, as well as FSDUs and in-store gondolas.


LOOK OUT!


Here comes the Spider-Man – in poster form. Ads for the game will be put up in cinema foyers, reaching 1.5m moviegoers across two weeks. There will also be a 30-second trailer before screenings of the movie, again for two weeks.


June 8th 2012 27


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52