Activision is working with Sony Pictures, Hasbro and PlayStation on a social media campaign to target established Spider-Man fans. Video ads will also appear across mainstream and specialist gaming sites throughout June, peaking at launch.
BEYOND THE DAILY BUGLE The Amazing Spider-Manhas been covered by all major specialist games publications, from the game’s initial announcement to the imminent reviews. Activision has also secured developer interviews and previews throughout the past year.
SWINGING INTO STORES Retail-focused email promotions have been sent to fans, in addition to social media activity on Facebook and Twitter. Optimum chart placement has been arranged for the game, as well as FSDUs and in-store gondolas.
Here comes the Spider-Man – in poster form. Ads for the game will be put up in cinema foyers, reaching 1.5m moviegoers across two weeks. There will also be a 30-second trailer before screenings of the movie, again for two weeks.