‘FAST FASHION’ TAKES TO THE AIR
Designer clothes, stylish shoes and luxury leather goods do not normally appear on the list of major ‘perishable’ commodities shipped by air. But that is be a suitable classification for many fashion items, Phillip
Hastings discovers, particularly as demand cycles are seeing the higher- value products being routinely air freighted all over the world
often need to be in the stores very quickly or they will be past their ‘sell-by’ date,” explains Gilbert den Bekker, the Paris- based vertical market director, retail and fashion, for global forwarder and logistics services provider Geodis Wilson. Tat point is reinforced by Mark Lau,
F
global sector head, retail, for DHL Global Forwarding, from his base in Singapore. “Fashion is almost like a perishable product,” he agreed. “In that sense, air freight and fashion are a good combination because there is a sense of speed about both. Air freight is a key enabler for the fashion industry.” Right now, overall volumes of fashion
goods being shipped by air around the world are down on, or at best level with, the peak levels of recent years, in part due to the fact that many consumers have reined back their spending in the face of tougher economic conditions, growing unemployment and government austerity measures. Tat trend is confirmed by Carsten
AIR LOGISTICS MANAGEMENT 23
ashion products are like perishable goods in the sense that they
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