FEATURE PROJECT CARGO FASHION
“The rise in fashion product sales via the e-commerce channel is generating increased use of air freight”
seasonal collections (spring, summer, autumn and winter) to six or eight stock changes a year. Te impact of such trends on fashion
industry demand for air freight services was explained by Geodis Wilson’s den Bekker. “Te classic brands which retain
the traditional seasonal collections might use air transport a couple of times a year ahead of a big launch and on occasions, when really necessary, to replenish stock,” he said. “However, those retailers which have a
new collection coming out nearly every month obviously have a much faster stock turnaround and therefore make much greater use of air freight. We are seeing particular growing demand for air freight GOH (garments on hangers) so products can basically be shipped direct from the manufacturers into the stores.”
Similar points are made by Dave
Emerson, director, SEKO Logistics, a UK-based logistics/supply chain solutions provider active in the movement of fashion/lifestyle products out of the Asia Pacific region, particularly to the UK and US. “Te movement of fashion products
“We are seeing a lot of the bigger brands regularly use air freight”
DAVE EMERSON 26 AIR LOGISTICS MANAGEMENT
from manufacturers to retailer distribution centres can be by air, ocean or, on occasions, sea-air,” he stated. “But we are seeing a lot of the bigger brands regularly use air freight not just because of things like late production, which is always a factor in that business, but also because of the growth in fast fashion and retailers doing six or eight seasonal collections a year.” Tomas Sonntag, director global
air freight procurement, business segment air + ocean, for Logwin, a Luxembourg-based global forwarder and contract logistics
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