FEATURE REGIONAL ANALYSIS BRAZIL
Against a backdrop of continuing economic strength, Brazil’s freight forwarders are gearing up for the major sporting events that are soon to take place in South America’s largest country. But while bullishly predicting rising volumes, they warn of the need to improve the logistics infrastructure required to cope with the expected increase in demand
agricultural products, raw materials and manufactured goods – which, ironically, are not helped by the strength of the real these days – but also by the rising level of domestic consumption shown by its growing middle class population. According to the Brazilian
B
government, the country is highly competitive at a global level in the pulp and paper, steel, mining, aeronautical complex, oil, natural gas
razil’s economy is expected to grow by 4 percent in 2012, driven not only by its exports of
and petrochemical, ethanol and meat industries. It has an export-oriented economy and goods shipped out of Brazil in January are reported to have been worth US$16.1 billion for that month alone, making up 14 percent of the country’s GDP. Its largest export markets are the
EU, the US, Argentina, China and Venezuela. In the automotive industry, which had a production of 3.2 million vehicles in 2008, Brazil was the sixth- largest producer of cars in the world. The logistics industry faces new realities that will have a long-term
impact on supply chain management, observes Detlef Trefzger, member of the management board of Essen- based Schenker, responsible for contract logistics and supply chain management. He noted that the recent global economic crisis “has changed our reality” and there will be new realities “that will have a long- term impact on the situation we are familiar with in supply chain management. But there are also excellent opportunities for the globally active logistics industry to benefit from these developments.”
Amazon spirit: 12 AIR LOGISTICS MANAGEMENT
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