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air management


EDITORIAL Editor Ian Martin Jones


Deputy Editor Mike Bryant


Journalist Megan Ramsay


Editorial Assistant David Kershaw


Contributors Phillip Hastings Chris Welsh


SALES Director Richard Broom


International Sales Manager Rosa Bellanca


Regional Sales Manager Phil Johnston


COMMERCIAL


Manager Marc Young


DESIGN & LAYOUT Senior Designer Alex Brown


PRODUCTION Coordinator John Jessup


DIRECTORS Norman Bamford – Managing William Carr • Brian May


PRINTER Premier Corporate Mail Ltd London SE18 6SX Tel: +44 (0) 20 8301 8750


PUBLISHER A-Z Group Limited Darby House, Bletchingley Road Merstham, Surrey RH1 3TT United Kingdom Tel: +44 (0) 1737 645777 Fax: +44 (0) 1737 645888 sales@a-zgroup.com www.a-zgroup.com


FEATURES 5 EDITOR’S LETTER


6 SHIPPERS SPOTLIGHT LG: Korean giant How one of the world’s largest producers of high-end consumer goods gets its products fast to market


11 REGIONAL ANALYSIS Amazon spirit: going strong Brazil is hoping for an economic boost as it prepares to play host to two of the world’s biggest sporting events


20 KEYNOTE INTERVIEW Maximising the clout factor Chris Welsh, secretary general of the Global Shippers’ Forum, explains why the principle aim of the new Global Air Cargo Advisory Group (GACAG) is to enable all those involved in the air cargo supply chain to speak with one voice on matters of common interest


22 PROJECT CARGO: FASHION


Fast fashion takes to the air Designer clothes are now rated as supply chain perishables, discovers Phillip Hastings, who talks to some of the fast movers engaged in this specialist business


30 FREIGHT FORWARDER © A-Z Group Ltd 2012


ISSN 2048-4801 The views and opinions expressed in this publication are not necessarily those of the publishers. While every care is taken, the publishers cannot be held legally responsible for any errors in articles or advertisements. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by electronic, mechanical, photographic or other means without the prior consent of the publishers. USA: The publishers shall not be liable for losses, claims, damages or expenses arising out of or attributed to the contents of Air Logistics Management, insofar as they are based on information, presentations, reports or data that have been publicly disseminated, furnished or otherwise communicated to Air Logistics Management.


FOCUS Asia While awaiting normal production levels to resume in China, freight forwarders are realigning to handle new challenges as some of the large manufacturers move their production facilities inland to take advantage of lower wages and land prices


Contents APRIL 2012


AIR LOGISTICS MANAGEMENT 1


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