Tourism & Hospitality Pathway
MSc International Hospitality Management Sheffield Hallam University
Qualification On successful completion of the programme you will be awarded a MSc International Hospitality Management.
Awarding Body Sheffield Hallam University
Sheffield Hallam University is one of the UK’s most progressive and innovative universities. With more than 28,000 students, over 3,000 staff and around 650 courses, it is one of the country’s largest universities.
As one of the UK’s leading universities in e-learning, it offers a range of distance learning and part-time courses as well as the more traditional full time courses. The university is recognised as a Centre of Excellence for teaching and learning, e-learning and employability.
In the subjects of tourism and hospitality, the Quality Assurance Agency on behalf of the Higher Education funding Council for England, awarded the university the maximum score of 24 out of 24 for its teaching quality, demonstrating that it provides an excellent service to it’s students.
It’s degree programmes are designed to put students at the very centre of the learning experience and focus in particular on the development of students’ professional experience.
Course Description This programme explores the issues that affect the hospitality industry – such as marketing, service quality and entrepreneurship and innovation, leadership and globalisation of the industry. It will develop your understanding
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www.www.rdi.co.uk/achieve .co.uk
of present-day management theories and techniques.
The programme is designed for professionals wishing to develop their management skills in preparation for more senior positions in the international hospitality industry. It is also suitable for self-employed hospitality business people wanting to further develop their businesses.
Mode Online distance learning
Course Content (Modules) Comprises eight modules plus a dissertation
Stage 1: Postgraduate Certificate Critical Thinking and Investigation Methods
As soon as you begin your course, you will start developing the skills you need for studying and carrying out research at Masters level. You will improve your analytical skills and develop your communication skills. You will gain an understanding of different research methods which will help you with your own research projects and dissertation. You will be encouraged to take control of your own learning and look at ways of managing your learning effectively.
Organisational Environment In this module you will look at different organisational environments and internal and external business environments relevant to the hospitality and tourism industries. You will learn to predict and understand global economic trends and carry out a project analysis on one of these industries.
Online-based distance learning
Hospitality Concepts and Innovation In this module you will develop your understanding of specific concepts and the range of operational competencies relevant to the diversity of the hospitality industry. You will assess how innovations occur in the hospitality industry, and analyse and evaluate strategies for achieving operational excellence through human and facilities planning using appropriate methods of resourcing. You will also research the hospitality industry to identify new concepts and innovations using applied subject matter and relevant literature.
Hospitality Organisational Excellence You will gain an understanding of the concept and value of hospitality organisational excellence. This will help you to develop those management skills needed to achieve organisational excellence and business development within hospitality outlets. You will analyse and evaluate strategies for achieving organisational excellence through effective management of resources – human and physical – and through appropriate business development, planning and quality systems.
Stage 2: Postgraduate Diploma Marketing for Hospitality You will be introduced to a range of advanced marketing concepts, building on a basic understanding of marketing within the hospitality and tourism industries. You develop an understanding of consumer behaviour and advanced market segmentation techniques. You will look at the links between advanced marketing concepts and the building of relationships with customers and consumers to achieve long term success.
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