Marketing Pathway
BA (Hons) Business (Marketing) (Final Year Top-up)
Anglia Ruskin University
Qualification On successful completion of the programme you will be awarded a BA (Hons) Business (Marketing)
Awarding Body Anglia Ruskin University.
Course Description Individuals who have successfully completed BTEC HND Business (Marketing), or equivalent, are eligible to apply for admission onto the BA (Hons) in Business (Marketing). You will undertake a rigorous study of theories, business techniques and issues and acquire the practical skills that are essential within the changing business environment to enable you to pursue a business career or further academic study.
Mode Online distance learning
Course Content (Modules) Comprises an induction and six modules:
1. Strategic Management This module will help you develop the skills needed to create business plans in line with corporate strategic plans and communicate them to stakeholders. An international case- based approach to tracking businesses through the cycle of growth from start-up to mature market will be taken.
2. Marketing Planning This module will provide you with understanding and knowledge of the development and use of the marketing process in different contexts. You will critically analyse the marketing process for a range of products or services.
3. Marketing Communication This module will demonstrate the significance of communication as part of the marketing process. You will effectively implement a consumer focused marketing plan.
4. Marketing Strategy This module will enable you to appreciate how marketing strategies can contribute to the success of the business. You will consider the ‘mechanics’ of marketing strategy i.e. the models and concepts that are used in developing and implementing valid strategies. In exploring how marketing strategies are developed you will engage with contemporary marketing themes and issues such as relationship marketing, branding and e-marketing.
5. Project Management This module will enable you to understand the processes of project planning, financing and implementation using a variety of techniques covering: • Effective project definition • Activity and time planning • Cost and quality evaluations • Risk management • Management and leadership of project teams
This module will introduce a good mix of operational skills and analysis of major strategic projects from around the world. This is an integrative module drawing down from a range of business functions and skills typical of the way businesses are increasingly being managed today.
6. Emerging Business Themes In this module you will explore some of the current trends in business and management. These will include globalisation, sustainability, corporate governance, and the not for profit sector
Assessment You will complete one formal examination (in exam conditions) and five assignments of 3,500 words each.
Duration of Programme Variable but a maximum of three years. The maximum study period for each module is up to 9 months.
Entry Requirements • BTEC Level 5 HND Diploma in Business (Marketing)
• English ability equivalent to an IELTS score of 6.0.
What’s Included RDI’s Online University ilearn is used to deliver all resources for this course including: · Study materials - Access electronic copies of your learning materials and important information, such as assessment instructions, whenever and wherever you are.
· Tutor support - Tutors use live chats and forums to stimulate discussions, request input and highlight external sources.
· External resources - Links to external sources can include key journal articles, your university’s online library, sites of topical interest, etc.
· Discussion with other students - Forums allow students to come together, share thoughts and ideas and you can initiate topics that you want to discuss with your fellow students.
Workload We recommend an average of 12 hours study time per week for this programme.
Exemptions No exemptions are allowed for this programme.
How to Apply In addition to a completed application form: · A personal statement · Certified copies of your relevant certificates and transcripts
· Proof of English language ability (IELTS or TOEFL), if English is not your first language or you have not previously studied in English.
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Apply online Visit our
websitewww.rdi.co.uk/apply
Email us Email
applications@rdi.co.uk
Call us Contact us today on FREEphone 0800 COURSES / 0800 268 7737
What You Could Study Next Successful completion of the programme may allow you entry to: University of Bradford MBA Anglia Ruskin University MBA BTEC Level 7 Diploma/Extended Diploma in Strategic Management & Leadership
Online-based distance learning
www.
.co.uk
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