Marketing Pathway
BTEC Level 5 HND Diploma in Business (Marketing)
Edexcel
Qualification On successful completion of the programme you will be awarded a BTEC Level 5 HND Diploma in Business (Marketing).
Awarding Body Edexcel
Course Description The HND Diploma in Business (Marketing) is designed for those who wish to develop their professional expertise and skills across a range of essential business and marketing areas.
The HND Diploma in Business (Marketing) can be studied as stand-alone programme or can form part of a three-year degree programme leading to the Anglia Ruskin University BA (Hons) Business (Marketing). Successful completion of the HND allows direct entry to a one-year topup to Honours Degree.
Mode Online distance learning
Course Content (Modules) Comprises 8 units for the HNC and a further 8 units for the HND:
HNC (total 8 units):
1. Marketing Principles • Concept and process of marketing • Concepts of segmentation, targeting and positioning
• Individual elements of the extended marketing mix
• The marketing mix in different contexts
2. Managing Financial Resources and Decisions
• Sources of finance available to a business • The implications of finance as a resource within a business
• Make financial decisions based on financial information
• Evaluate the financial performance of a business
3. Organisations and Behaviour • Relationship between organisational structure and culture
• Different approaches to management and leadership
• Motivational theories in organisations • Mechanisms for developing effective teamwork in organisations
4. Business Environment • Organisational purposes of businesses • Nature of the national environment in which businesses operate
• Behaviour or organisations in their market environment
• Significance of the global factors that shape national business activities
5. Personal and Professional Development • Self-managed learning • Personal and professional development • Personal and professional development plan • Interpersonal and transferable skills
6. Aspects of Contract and Negligence for Business
• Essential elements of a valid contract in a business context
• Elements of a contract in business situations • Principles of liability in negligence in business activities
Online -based distance learning
Stand alone course or part of 3 year degree
7. Human Resource Management • Difference between personnel management and human resource management
• How to recruit employees • How to reward employees in order to motivate and retain them
• Mechanisms for cessation of employment
8. Business Decision Making • Sources for the collection of primary and secondary data
• Techniques to analyse data effectively for business purposes
• Produce information in appropriate formats for decision making in an organisational context
• Software-generated information
HND (total 8 units): 9. Working With an Leading People • Recruitment, selection and retention procedures
• Styles and impact of leadership • Teamworking • Asessing the work and development needs of individuals
10. Advertising and Promotion in Business • Scope of marketing communications • Role and importance of advertising • Below-the-line techniques and how they are used
• Plan integrated promotional strategies
11. Marketing Intelligence • Understand buyer behaviour and the purchase decision-making process
• Use marketing research techniques • Assesss market size and future demand • Measure customer satisfaction
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www.www.rdi.co.uk/achieve .co.uk
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