3. Project Management The module aims to foster a critical awareness of the concepts and principles of project management providing an insight into key models, frameworks and techniques to support decision making and control. The module covers: • The justification for project management • The processes involved in project management • Project initiation – selection, start up, the business case and the organisation
• Project initiation Part II – planning and the management of product delivery
• Project implementation – stage control and boundary management • Project closure – learning from the project planning experience and assessing the benefits of project management
• Managing risk and quality • Configuration management and change control • Software tools in project management
4. E-Business The module will investigate the highly contemporary areas of E-commerce and E-business considering the implications these developments may have for new and existing businesses. Further to this you will develop the skills required to introduce and manage the ‘E’ business strategy of an organization. The module covers: • Understanding E-commerce and E-business • E-commerce technology • Applying E-commerce (e.g. search engines, social networks, blogs) • Barriers to E-commerce (e.g. security, data encryption) • Analysing business models • Public policy and legal issues impacting on E-commerce and E-business • New management, strategy thinking and future technologies
5. International Business Strategy The module develops a comprehensive understanding of the major issues that businesses are confronted with when operating in international markets. The module covers: • The implications for strategic management of major changes in trade and investment patterns
• The globalisation process • The importance of differences in institutional and cultural systems in international business
• Foreign direct investment and the internationalisation process • Foreign market entry modes • The importance of the business environment, innovation, leadership and entrepreneurship on international business strategies
• HQ and subsidiary relations and managing collaborative relations. • Corporate social responsibility and the strategic management of multi- national corporations.
6. Managing International Business in Emerging Economies This module has been designed for those who intend to work or are interested in international business development whether as managers, consultants or entrepreneurs – all within the context of emerging markets. You will investigate the workings of subsidiary operations in emerging economies (e.g. Central and Eastern Europe, China, Russia, Brazil, Mexico, Cuba, Central and South East Asia) and gain an understanding of the fundamental issues confronted by foreign firms competing in newly opened and dynamic markets. In order to develop this knowledge the module draws on a mixture of theory and practice which you will find intellectually
challenging and which will provide a sound basis for further career development. The module contains: • An introduction to emerging markets • Economic and political reform • Foreign direct investment and outsourcing • Entry strategy • Brownfield and privatization acquisitions/restructuring in the transitional economies of Central and Eastern Europe
• Managing equity international joint ventures in Asian markets • Subsidiary development and entrepreneurship • Social networking • Corporate social responsibility • Corporate staffing and localisation • Emerging market multinationals/internationalisation
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