Detailed Programme Structure
In order to complete the Bradford MBA you will be required to complete 14 modules in total and a 12,500-15,000 word management project. ogramme Assessment
Cycle One In order to provide you with a solid foundation you will study ten compulsory modules covering key business and managerial disciplines. Your understanding of each subject area will be developed through the study books, textbooks, case studies, journal papers, audio and video materials and ongoing collaboration with other distance learning students and of course your module tutor. You will also be able to assess your progress through the online multiple choice/short answer questions and the two tutor marked essays.
1. Business Accounting Managers are required to have an understanding of accounting and the accountant’s role within an organisation. The module will provide an introduction into this area covering issues such as: • Interpreting and evaluating accounts • Profit and loss • Cash flow and the balance sheet • Investment appraisal and return on investment • Marginal and absorption costing • Ratios, comparisons and trends • Budgeting and control
2. Business Economics The module provides an insight into the market environment organizations operate in and how market forces can impact on an organization and the growth strategies adopted. The module covers: • Scarcity and choice • Resource allocation and the markets • Demand and supply/cost analysis • Intervention in markets • Market structure and competition • Structure, conduct and performance of companies and markets • Market concentration and public competition policy • Determinants of national output/income and fluctuations in growth rates • Key economic variables: output, employment, inflation • Government fiscal, monetary and supply side policies • Exchange rates and the balance of payments • Globalisation, international trade and international investment
3. Marketing The module provides an insight into just what marketing is along with the fundamental marketing theories managers need to be aware of. In addition to this the module considers the relationship between market analysis, organizational opportunities and threats, marketing strategies and tactics. The module covers: • What is the marketing concept? • Analysing the market environment and market planning • Consumer and organizational buying behaviour • Segmenting the market, targeting customers and positioning the product • Marketing tactics – the marketing mix • Product portfolio analysis and the product life cycle • Branding and communicating with the market • Marketing channels – distributors and retailers • Pricing strategies • Marketing in a international environment
4. Operations Management The module looks at what is known as the ‘conversion process’ focusing on how materials and products are processed within the organization. The module covers: • The framework for operations management and the functional interfaces • The issues of value, variety and design • Design operational systems • The workings of an organization • Capacity management and operational planning • Quality management • Purchasing and layout • Contemporary issues in operations management
5. Managing People Managers need to be able to understand how to manage one of their most valuable and important resources – their employees. In order to investigate this subject the module draws on several disciplines including organisational behaviour, organisational psychology and human resource management. The result is a module which provides a comprehensive insight into those factors which influence human behaviour within the work environment. The module covers: • Personality, perception, motivation and job satisfaction • Group and team work • Management and leadership • Transactional and transformational leadership
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