12. Marketing Planning • Compile marketing audits • Main barriers to marketing planning • Formulate a marketing plan for a product or service
• Ethical issues in marketing
13. Sales Planning and Operations • Role of personal selling within the overall marketing strategy
• Apply the principles of the selling process to a product or service
• Role and objectives of sales management • Plan sales activity for a product or service
14. Project Management for Business • Project management principles • Manage a project’s human resources • Apply project processes and procedures
15. Business Strategy • Organisations purposes of businesses • Nature of the national environment in which businesses operate
• Behaviour of organisations in their market environment
• Global factors that shape national business activities
16. Research Project • Formulate a research specification • Implement the research project • Evaluate research outcomes • Present research outcomes
Assessment
Assessment is via a mix of assignments, one examination and a project.
Duration of Programme
The BTEC Level 5 HND Diploma in Business (Marketing) is normally studied over a period of two years but can be extended to a maximum of four years. The maximum study period for each module is up to 6 months.
Entry Requirements
The standard entry requirements are as follows: • An A Level pass or equivalent. • English language ability equivalent to IELTS 5.5
Applicants whose educational qualifications do not meet the standard entry requirements but have at least two years full-time work experience will be considered on an individual basis. Candidates should have English language ability equivalent to an IELTS score of 5.5
What’s Included
All online study materials and student handbooks are supplied. You will be allocated a tutor for academic support who you can contact as often as you like by telephone and email. You will also have access to a student support co-ordinator for administrative support. You will also complete an online induction and have access to an online Virtual Campus.
“I have spoken to many conventional university graduates about this course and they all say the same thing - that if they could go back to university now, they would appreciate it much more than they did back then. In fact, many of my friends are actually doing just that, and re-training for new careers by distance learning. I’m really enjoying it!””
Nicky Washida Workload
We recommend an average of 8-10 hours study time per week for this programme.
Exemptions No exemptions are allowed for this programme.
Enrolment dates November, February, May and August.
How to apply In addition to a completed application form: • Copies of your relevant certificates and/or transcripts.
• One suitable reference. Please note we can only accept academic and/or professional work references.
• Copy of you CV detailing your work history (if you do not have A Levels).
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@ ✆
Apply online Visit our
websitewww.rdi.co.uk/apply
Email us Email
applications@rdi.co.uk
Call us Contact us today on FREEphone 0800 COURSES / 0800 268 7737
www.rdi.co.uk/achievewww.
.co.uk
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