Cycle Two Once you have gained the required managerial skills and knowledge during Cycle 1 of your studies you will then be required to complete four Cycle 2 modules. There are a total of ten Cycle 2 modules to choose from for those studying purely by distance learning. If you decide to study a Cycle 2 module(s) at Bradford or at a partner institute a number of alternative modules are likely to be available (e.g. mergers and acquisitions). As with the Cycle 1 modules you are expected to study two cycle 2 modules every three months. The modules available via the conventional distance learning route are: 1. Marketing Communications In a world where organizational stakeholders are bombarded each day with numerous messages there is a need to ensure that your organisation communicates with the right stakeholders in the most efficient and effective way. This module will help you achieve this introducing the concepts and theories that will enable you to develop integrated marketing communications. The module covers: • Analysing integrated marketing communications • Advertising theory and management • Personal selling and negotiation • Below the line promotions • Public relations • Branding and design
2. Entrepreneurship This module is designed to introduce you to the concept of entrepreneurship and to equip you with the knowledge and skills to engage with the entrepreneurial process. You will emerge from the module with a comprehensive understanding of the importance of entrepreneurship to the economy, the role of the entrepreneur and the unique problems that new businesses face. You will also learn the skills that will enable you to develop ideas into concepts, test these through feasibility analysis and develop business plans for new ventures. The module covers: • Defining and understanding enterprise, entrepreneurship & innovation. • Managerial versus entrepreneurial mindsets. Skills attitudes and behaviours associated with entrepreneurs and developing entrepreneurial skills.
• Creativity and innovation in entrepreneurship. Sources of opportunity & innovation. Techniques for generating and evaluating new ideas. Distinguishing between ideas and opportunities.
• Developing ideas into business opportunities. Industry and competitor analysis. Feasibility analysis.
• Assessing the factors which influence the choice of business model. How to develop a business model. Recognising potential flaws in a business model
• Resources in the entrepreneurial venture. Decisions required for a new venture. Developing a team & networks to implement the opportunity
• The purpose of a business plan. Key components of a business plan. Evaluating and presenting a business plan
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