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Business Pathway


BA (Hons) Business Management (Final Year Top-up)


University of Sunderland


Qualification On successful completion of this programme you will be awarded the University of Sunderland BA (Hons) Business Management.


Awarding Body University of Sunderland


Course Description The BA (Hons) Business Management will provide you with the necessary expertise to critically evaluate business models and concepts and apply them to real-world situations. Upon completion of this course you will be able to apply your skills to a wide-range of organisations, both commercial and not-for-profit.


The University of Sunderland BA (Hons) Business Management (Final Year Top-up) can be studied as a stand-alone programme for those who already have an HND in Business, or can form part of a three-year degree programme when combined with the Edecxel HND Business (Management).


Mode Text-based distance learning. Tutor supported.


Course Content (Modules) Comprises six modules:


1. Contemporary Developments in


Business and Management You will explore some of the key issues of enterprise including: innovation, effective corporate governance and social responsibility. You will then review the effective management of knowledge and intellectual capital of the organisation. This module also examines the contribution that small and medium sized enterprises (SMEs) make to the economy in terms of innovation and knowledge creation.


2. Managing Projects This module will enable you to understand the processes of project planning, financing and implementation using a variety of techniques covering: Effective project definition Activity and time planning Cost and quality evaluations Risk management Management and leadership of project teams This module will introduce a good mix of operational skills and analysis of major strategic projects from around the world. This is an integrative module drawing down from a range of business functions and skills typical of the way businesses are increasingly being managed today.


3. Strategic Management Develop your skills by creating strategic plans and communicating those plans to stakeholders. You will take an international case-based approach to tracking businesses through the cycle of growth from start-up to mature market. You will also investigate the link between core strategic competence and competitiveness and review emergent issues of corporate governance and change.


50 www.www.rdi.co.uk/achieve .co.uk Distance Learning


Stand alone course or combine with the Edexcel HND Business & Management to form 3 year degree


4. Marketing Strategy This module will enable you to appreciate how marketing strategies can contribute to the success of the business. You will consider the ‘mechanics’ of marketing strategy i.e. the models and concepts that are used in developing and implementing valid strategies. In exploring how marketing strategies are developed you will engage with contemporary marketing themes and issues such as relationship marketing, branding and e-marketing.


5. Strategic Management of Human


Resources This module will consider the redefinition of personnel department’s role in achieving strategic change through benchmarking, auditing and outsourcing. You will also review the key policy variables that make up a human resources strategy including: performance management, human resource development, employee relations, strategic recruitment and retention. This module will provide you with an introduction to important concepts of organisational development and learning.


6. Strategic Management


Accounting You will critically evaluate a range of key strategic management accounting models and concepts. You will gain specific analytical skills in key areas within management accounting at local and international level. You will also gain an understanding of the role and limitations of management accounting theory.


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