NEWS Muc-Off launches eco-drive with Treems
‘Banish grime, not the planet,’ says brand’s slogan by Jonathon Harker
MUC-OFF HAS boosted its eco-friendly credentials through a new partnership with conservation group Treems. The team up means that a percentage of sales from every Bike Cleaner, Wet Lube and Dry Lube sold will be donated to help protect tropical rain forest trees against deforestation, for a minimum of 20 years.
Muc-Off said the new pairing, which aims to protect over 1,000 trees in the next three years, is just part of a green focus for the company. MD Alex Trimnell said: “We want to reach out to as many people as possible and help to educate the world on the importance of saving our
“We want to educate the world on the importance of saving our ecosystem.”
valuable and delicate ecosystem. We’re confidant that working with Treems we can achieve this goal.” Muc-Off’s Zhara Woods added: “We
wanted to take our eco fight to the next level and have a physical benefit that you can see and touch, and what better thing to protect than real living trees.” A tally of each tree protected will be
found on Muc-Off’s website real-time tree tracker. The brand will even publish images of the trees and release information about each trees’ location and the impact on air, water and biodiversity. A spokesperson for Treems said: “Let’s save our world with a
simple yet efficient method: protecting existing trees and their surrounding ecosystem one by one. Together we are powerful enough to halt deforestation and save what we have to pass on to our children.” Treems guarantees the protection of
the trees by installing protection on three levels: legal, physical and social.
http://www.muc-off.com/treems
Muc-Off and Treem branding will draw consumer attention to the new partnership between the firms
Veho cameras come to the cycle market by Jonathon Harker
Veho is now targeting the cycle market with its MUVI range of cameras
VEHO’S MUVI range of action camcorders and accessories will be brought to the UK bicycle trade by Raleigh. The line-up of goods that Raleigh will
distribute includes Micro and High Definition Mini action cameras and the Pebble power ranges in what Veho calls ‘a very important market’. “The Raleigh brand is synonymous with cycling and bikes,” said Ben Vallance, Veho sales and marketing director. “We are pleased that our award winning successful brand of action cameras is going to have representation in this very important market.” “Our range is truly multipurpose for the
everyday cyclist. Not only are our cameras being used for recreational use for people capturing their weekend downhill MTB
run, but more and more for the daily commute where the need to capture poor driving habits is ever increasing. They are small, simple to use and easy to attach to either a helmet or handlebars.” At time of press, Veho is building a team of athletes to promote the brand in the bike market and launch its ‘No Proof, No Glory’ website. Sam Pilgrim and Grant Fielder have already been enlisted for that purpose (for more turn to page 84).
www.veho-uk.com
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