NEWS Distribution round-up
Seventies link with X-Games gold medalist Reynolds Zyro adds Etxeondo clothing by Mark Sutton
SEVENTIES AND FIEND HASTINGS BMX distributor Seventies has linked up with the Garrett Reynolds-run Fiend brand, which since its conception in summer 2011 has made a big impression on the 20-inch world. A statement from the firm reads: “Fiend would like to announce that our parts will be available to shops in Canada and the UK shortly, just in time for the holidays. We have selected Seventies (UK) and Ten Pack (Canada) as our distributors for those countries and we’re stoked that they’re standing behind us and believe in Fiend. Have your local shop contact them to get the goods.”
HED WHEELS AND TORHANS Signalling an expansion into distribution beyond its own range, HED Wheels will carry stock of the bar-mounted hydration TorHans product.
TorHans Aero 30 bar-mounted hydration system (right)
All of the products are in stock right now and available to ship immediately. HED’s Seth Kay told BikeBiz: “We propose an initial dealer package that would help get any dealer up and running quickly with the products.” There are two bottles in the range that
are available in two different sizes. In addition to these bottles an aero-bar bottle mounting bracket will be required to mount the bottles directly to the aero-
bars – this is available separately. Finally, an accessory tray completes the range and is suitable for carrying items such as computers or energy gels.
ZYRO AND ETXEONDO Zyro has been appointed exclusive UK supplier of Etxeondo cycle clothing. Etxeondo designs and produces all its
garments at its own facilities in Spain. Founder and owner Francisco Rodrigo said
of the partnership: “We are very pleased to enter this arrangement with Zyro. The people at Zyro have a strong passion for cycling and a great understanding of product. They are a professionally run company and we share the same philosophy on the positioning and the distribution of our products in the UK cycle market.” Trade enquiries should be directed to
ian.young@zyro.co.uk
10 BIKEBIZ JANUARY
BIKEBIZ.COM
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