OUT AND ABOUT BEYOND CYCLING
Brand store openings and revolutionary swim wear comes on sale this month in the sector...
Wolf sighted in Brum By: Jonathon Harker
OUTDOOR CLOTHING brand Jack Wolfskin has opened its first store in the West Midlands. Taking its store tally up to six in the
UK, the new 2,400 square foot site opened in Birmingham’s Bullring Shopping Centre on Thursday December 8th. Other Jack Wolfskin stores are located
in York and the Lake District, with a further three in the capital. The brand is expecting the new site to attract customers from the Midlands and
beyond, and sees the UK as an attractive market after being revealed as the second largest market for outdoor goods. “We’re delighted to be able to offer our customers such a wide range of outdoor clothing and equipment in our new Birmingham store,” explained store manager Chris Young. “We take pride in being able to offer
expert advice, which is why our team is always willing to go the extra mile for customers.” The Bullring-set store will stock the winter autumn/winter collection from the
“Worldwide, Jack Wolfskin products are available through 550 franchise stores and 4,000 point of sale across Europe and Asia...”
Wolfskin opens sixth UK store in the Midlands
Alpinishm, Trekking, Hiking and Family ranges, including three-in-one technology-sporting jackets. The store is open Monday to Friday
from 9.30am to 8pm, Saturday from 9am to 8pm and Sunday from 11am to 5pm. Worldwide, Jack Wolfskin products are
available through 550 franchise stores and at 4,000 point of sale across Europe and Asia. In 2010 the brand recorded sales revenues of €304.2 million in Europe, up 21 per cent on the previous year’s figures.
www.jack-wolfskin.com
Consumers slope off with Helly Hansen
CLOTHING BRAND Helly Hansen has teamed up with two of the globe’s best- known ski resorts to offer free skiing to cash strapped consumers. Purchases of qualifying clothing gear
from the technical clothing brand entitles the customer to a free day pass at either the Chamonix Mont Blanc or Aspen/Snowmass resorts. With skiing a particularly expensive pastime – the average cost is over £700
50 BIKEBIZ JANUARY
per person, according to the brand – the offer has been popular among the quoted five million UK snow sport enthusiasts. A spokesperson told BikeBiz: “The
offer has already been very really successful here in the UK and Ireland – we’ve had the second best pick up out of the whole of Europe. The offer will definitely continue in to 2012 and perhaps beyond.”
Over 25 stylish winter jackets at
various price points are included in the Ski Free promotion. Consumers can purchase their
jackets online, or from a High Street retailer and then validate their pass on
www.hellyhansen.com to take advantage of the offer. There’s more detail on the promotion at
www.hellyhansen.com/skifree
BIKEBIZ.COM
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