NEWS
Madison’s ‘strongest clothing collection to date’ to launch at iceBike*2012
Line-up sees bulked up road and MTB offering and
www.madison.cc launch by Jonathon Harker
MADISON IS SET to show off its ‘strongest looking clothing collection’ yet from its own brand at iceBike*, the firm has told BikeBiz. From an initial basic line-up in 2009,
seeing this as confidence-inspiring as it’s clear they both see huge potential in the business and I can vouch for Humphrey Cobbold’s passion for both Wiggle and bikes. Changes will come, but it can only be a good thing for all involved.” Despite experiencing strong international
growth for over three years, Bridgepoint are expected to continue to develop exports, which already reach 88 countries.
www.wiggle.co.uk
for 2012
Madison has steadily built the range up into a ‘complete cycling collection’. Visitors to iceBike* – running from
Tuesday February 21st to 23rd at Madison’s distribution centre in Milton Keynes – will see the broadened range, new POS options and a sneak preview of the autumn/winter 2012 pieces. “We’re steadily building the range into a complete cycle collection, and the past 12 months has seen us bulk up our mountain bike and road offerings as well as refreshing some of our original pieces,” said brand manager Russell Whitaker. “The updated style is really just an evolution of what we were already doing, but simply enhanced by a cleaner and more defined image which can be seen on our new website,
www.madison.cc. We’ve backed up the evolution of our products with a higher standard of product and lifestyle photography in order to convey the inherent brand quality of Madison Clothing.”
The firm is planning to keep filling
range gaps with a new collection of summer Lycra due to arrive in spring to complement newf winter Lycra. “When we launched the initial compact range in 2009, the range was basic and consisted of only a few essentials like jackets and mitts. The clothing industry was new to us and we didn’t want to jump straight in at the deep end. “We’re now working with some of the best designers in the industry and some really great factories to create garments that we’re really proud of. Our entire design and development process has been updated, and we’re backing it up with some really strong marketing
“We’re now working with some of the best designers in the industry to create garments that we’re really proud of.”
campaigns and a specific apparel sales team to help ensure that our dealers get the most out of Madison Clothing.” The firm added that all-year round stock availability is a key focus for the
brand and that the range draws on a number of influences. “We try and take our inspiration for new products from outside of the cycle industry as much as we can: as a business we’re involved in the snow and outdoor trade, and both those industries offer us something different from the norm.” Whittaker added: “We’re always open to taking on new dealers and we’re especially keen to be represented in traditional bricks and mortar retailers, as with clothing the fit and material are really important and it’s difficult to get that message across online.” Interested dealers can contact sales at
www.madison.co.uk or speak to Madison’s telesales on 01908 326000.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88