CORE BIKE 2012 GUIDE CITRUS-LIME
AT CORE Bike 2012 Citrus-Lime will be providing demonstrations of its full ‘Clicks and Mortar’ solution in Room S7 at Whittlebury Hall. Citrus-Lime currently supplies a sizeable estate of retailers with ecommerce, EPOS and stock-control solutions – around 60 cycle retailers and 20 outdoor retailers now use Citrus-Lime systems. The firm says those systems have been designed to give retailers the competitive advantage and the infrastructure on which to build ever more successful retail businesses. The firm says: “Our EPOS solutions are
flexible, feature rich and can scale from single store/single till operation to multiple sites with many lanes; all are based around Microsoft Dynamics Retail Management System & Microsoft Dynamics POS 2009. Citrus-Lime’s ecommerce system, Citrus-Store, links fully with our Microsoft Epos based in-
EXTRA
2012 WILL SEE the John Boultbee label mark a new course in the footsteps of the Brooks founder John Boultbee Brooks and the introduction of the Criterion Jacket. Bearing his name and carrying the Brooks heritage, the Criterion Jacket is designed in London by Timothy Everest, bespoke tailor and keen cyclist.
The Criterion discreetly meets the demands of contemporary cyclists, they say, being made of Ventile, a waterproof and windproof woven textile, combined with an inner lining of Fox Brothers Tweed and all handmade in London. The innovative Topeak brand will be
bringing new and updated cycle accessory products to Core, while Easton’s technically advanced will feature highly too. Now with a range of MTB wheels – including the Carbon EC90XC. Cane Creek, meanwhile, will unveil the Double Barrel Air Shock – the latest step of its Double Barrel launched a few years ago. The Air Shock is pitched as the ultimate upgrade for all mountain and long travel XC bikes, with the adjustability of the bigger coil shock in a lighter, sleeker version. Don’t forget
Extra and all of its brands will be in the Aston’s room at
Whittlebury Hall
for the first time at this year’s Core Bike Show.
store till and integrated stock control systems. Citrus-Lime provides a full
range of hardware, support, training and modular software solutions to enable retailers to streamline their multi-channel business with a versatile and integrated solution.” Stores using the brand range from internationally recognised brands such as Chain Reaction and the Giant UK store franchise, to small and mid-size independent Retailers and chains. “The Citrus-Lime team pride
themselves on the quality of service and the standard of solutions that they provide for our clients. We are a strong blend of creative, technical and commercially focussed brains that pull together to ensure that our clients have the best opportunity for success. To find out more, contact us on 0845 603 9254 or visit
citrus-retail.com.
UCI WORLD DH champion Danny Hart will be appearing at Core with Ison, which will be celebrating two decades of supplying the bike trade this year. Birthday presents will see promo gifts coming the way of dealers, festooned with the 20 years logo. In the Indianapolis and Imola rooms Ison will showcase TSG’s 2012 helmets, including the new XC/Trail helmet, the Substance.
Halo has several new rims, hubs and
wheels, with an expanded road offering, new Mercury wheels in anodized colours as well as deep section carbon clinchers. KHE bikes’ 2012 range features great specs and very good pricepoints, Ison says, with a pro rider roster.
Other highlights include the Identiti
Krisis MX range of BMX race frames, featuring unique features like Taper Lock dropouts and Twin Box seatstays. To compliment these frames Halo and Gusset are producing race specific wheels and parts. The brand new lightweight CNC-machined Gusset Nitro pedals with unique ‘Maz’ pins will be on show, as will SP Dyno hub – a new brand for Ison, featuring reportedly the world’s smallest and lightest hub dynamo. The expanded Society fork range sees
the introduction of new models for All- Mountain, XC, Trail and 29er bikes. The
CORDEE
BACK AT CORE for a third year, Cordee stocks a whopping 500 books and maps covering the full gamut of cycling disciplines and more, from mountain biking road racing, triathlon, training, racing history, special interest and narrative. It’s been in the business for four decades and sources titles from publishers big and small from across the world. Some of the key books Cordee will be showing off at Core include some of the biggest releases of the year in the cycle book world, including Racing through the Dark by David Millar, Italian Racing Bicycles and Mountain High to name but a few. Italian Racing Bicycles is particularly
worthy of note, says Cordee, as it brings together all the Italian brands together in one place for the first time. For the mud junkies, last year’s best seller has been the Good Mountain Bike guide. Covering the entire country, split by region, this book covers 500 areas across England and Wales and includes all
32 BIKEBIZ JANUARY ISON
new Renthal Integra direct mount DH stem will feature, as will TSG’s helmets with an expanded catalogue. Sturmey Archer debuted last year with
Ison and has a new S2 Kickback hub to quickly convert a fixed gear into a two- speed freewheel urban bike using the same single chain without having to install cables and levers. Representatives from Schwalbe, Fibrax and Weldtite will be on hand, with the latter bringing TF2 Performance, a new all-weather lubricant with Teflon available in 100ml, with one and five litre refills for workshops. A Weldtite Dirtwash one litre bike cleaner offer will also be available, as will a range of Workshop Aprons, sporting specially designed pockets and split front for ease of use. Weldtite is also introducing Wedge Bags containing a red devil repair kit and tyre inflator and EZY Tech levers, but still with enough room to carry cash, keys etc that everyone needs while they are riding. MRP, White Brothers, ODI grips, Dia Compe, Sunrace are just some of the other quality brands that will be on show alongside new bikes from Surly, Salsa, All City and Civia.
the usual information with regard to facilities nearby and on route. It also features handy 1:50 000 Ordnance Survey mapping. Aside from books, Cordee’s map
offering is considerable too and there’s a show-only offer put on by Cordee and Ordnance Survey – an extra five per cent off map orders will be provided on oders placed at the show. Also available are numerous maps from Sustrans documenting the long distance cycle routes around the UK. The Cordee team is ready to chat with
Core dealers about the possibility of adding books to their current product range, and they can be found in S10.
BIKEBIZ.COM
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