MUSIC COMMERCIALS 30
ORANGE POTICHE Agency: Fallon Music:Moving on In by Jack Trombey from De Wolfe Music’s library
motifs and themes. In my fi rst idea, my theme was more legato, which I changed to the staccato trumpet led melody line during the fi lmmaking process. My music did not change that much from my fi rst idea, it just became refi ned as the picture developed. The tune came almost immediately, out of the picture; it just felt right and sounded right for the story.
MÜLLER WÜNDERFUL STUFF Agency: TBWA/London Music: An original composition, written for the spot by Guy Farley and published by Music Sales Group
This ultra expensive campaign features a piece of music specially composed for the spot by prolific classical composer Guy Farley. The score is a huge, filmic orchestral number recorded by a 70-strong orchestra at Abbey Road’s Studio 1.
How did you go about composing the music? I write to picture, usually at the piano, and I tend to just play to the picture, improvising the drama rather like a pianist in an old-fashioned cinema hall where his job was to score the silent movie on the spot. I fi nd I work very quickly this way, feeling the drama, the pace, reacting to the picture emotionally, creating ideas,
So, you didn’t have to try out lots of different ideas? No – I met with the creatives, discussed their ideas, understood what they wanted to achieve and said I would go away and write something, producing a ‘mocked up’ demo to picture. This was entirely an original composition to their picture, written to it, inspired by it and formed by my reactions to it. The fi rst demo I sent them was the foundation for the fi nished piece. It had the melody which is there today, though a more legato version of it, as well as the dramatic ideas, the pace and dynamic they were looking for. After this it was a question of polishing what I had written and working frame-accurate with the action. The most substantial change was during the ‘fruit landing on the bureaucrats’ sequence, which I changed from my initial introduction of the legato melody to the more Pirates style battle score.
Guy Farley, composer
A 1970s disco tune from the De Wolfe Music library was brought out of the archive for this Orange cinema spot, which adds quirky subtitles to the movie Potiche.
How did you go about fi nding the tune? Aside from matching the pace of the music with the picture, I wanted to try and encapsulate an authentic sound of 70s disco. The music had to be whimsical to suit the subject matter of the advert and yet have a captivating quality; something that would stick with the audience long after it had been viewed. As the idea was to convert the track into a polyphonic ringtone in the last scene, the music had to also lend itself to this.
Did you have a shortlist of music possibilities? I submitted a playlist of around six tracks – I try to refrain from overwhelming the producer with too much music as this can often have a detrimental effect. My suggestions, along with others, were meticulously placed to the edit until one stuck.
Was the music already in your library? Moving on In was written by Dutch composer Jack Trombey and released in 1975 through one of De Wolfe Music’s subsidiary labels, Rouge.
John Connon, music consultant, De Wolfe Music
November 2011 |
www.televisual.com
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