COMMERCIALS 30
6/10 Gt Portland Street, London, W1W 8QL t 0207 6367665
07SMUGGLER
key management Fergus Brown, Chris Barrett directors number 17th commissions 12th peer 2nd awards 6th top ads/directors 7th creditsWelcome Back by Henry Alex-Rubin for Saatchi & Saatchi/T Mobile; Fuel for Big Days by Guy Shelmerdine for BBH/Weetabix
It’s now one of the most respected outfits about but even so, md Fergus Brown says business was “much tougher this year” with “agencies inviting more directors to pitch per project” along with “companies who drop their mark-up to ridiculous levels.”
www.smugglersite.com
T Mobile Welcome Back
08SONNY
www.sonnylondon.com
68 Wardour Street, London, W1F 0TB t 020 7734 8124
09HSI LONDON
www.hsilondon.co.uk
Newlands House, 40 Berners Street, London, W1T 3NA t 020 7637 3377
10AARDMAN ANIMATIONS
www.aardman.com
Gas Ferry Road, Bristol, BS1 6UN t 0117 984 8485
Heineken The Entrance
md/ep Helen Kenny director/md Fredrik Bond head of production Ran Holst directors number 32nd commissions 32nd peer 6th awards 9th top ads/directors 4th credits The Entrance by Fredrik Bond for W+K Amsterdam/Heineken; Golden Arches by Guy Manwaring for Leo Burnett/McDonalds
It keeps its roster compact, but it remains a creative force to be reckoned with in the world of commercials production. For Sonny London, the business climate over the past 12 months has been “tough but all achievable.” Despite the problems of “reduced budgets” for the work it does and the time draining practice of being asked to pitch “on unsold scripts” that don’t go anywhere, Sonny has still managed to make some outstanding work in the past year including co-founder, and top 10 director, Fredrik Bond’s joyously slick The Entrance for Heineken and Wieden & Kennedy Amsterdam and Guy Manwaring’s nicely observed Golden Arches work for McDonald’s and his fighter pilot spot for Warburtons.
Coors JCVD
md Nicola Doring exec prods Jeremy Goold, Simon Monhemius directors number 3rd commissions 5th peer 16th awards 20th top ads/directors - credits JCVD by Simon Cole for VCCP/Molsen Coors; Twirl by Yoanne Lemoine for Fallon/Kraft
The past year hasn’t been characterised by doom and gloom for HSI, says md Nicola Doring. In fact, things have been “buoyant. We have sustained a busy and positive workflow.” Although, she adds “there are the expected budgetary challenges and we realise the need to be openly adaptable to the ever shifting needs of agencies and clients.” She adds that the main challenge for the coming year will be “sustaining the workflow that we have achieved this year.” The company scored a big hit with its Walkers Sandwich campaign that saw it move beyond the traditional spot and the company will next year open up new division, ISH “in order to facilitate the increase in non traditional work that we have been doing.” It also managed to shoot a Jean Claude Van Damme performance that was intentionally funny.
Nokia Dot
head of commercials and branded content Heather Wright directors number 24th commissions 13th peer 17th awards 10th top ads/directors 12th credits Dot by Sumo Science for Wieden and Kennedy/ Nokia; Tate Movie Project by Sarah Cox for Fallon/Tate Museums
The commercials wing is, of course, but a small part of the national treasure that is Aardman Animations. But it’s a significant part alongside the company’s television and movie output. While Aardman gets ready to release two new features in Arthur Christmas and the much anticipated Pirates! In an Adventure with Scientists, its commercials division has been busily clocking up world records. Directing duo Sumo Science created the world’s smallest stop frame ad with Dot, shot under a microscope for Wieden and Kennedy and Nokia and then followed that with the world’s largest – all shot on a wintry South Wales beach with three Nokia N8s suspended 36 metres up on a crane filming a team of sand artists working away down below.
November 2011 |
www.televisual.com C15
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