COMMERCIALS 30 VFX VFX IN COMMERCIALS Before After Before Before


WEETABIX DANCER Agency:BBH London Production:Pretty Bird Vfx: Absolute


After After


The sugar-rush high of a bowl of Weetabix Chocolate Spoon-Sized is showcased to great effect in Pretty Bird’s Dancer spot for BBH London. Directed by LA-based THE DANIELS, with post work by Absolute, the ad centres on a girl who, after a bowl of Chocolate Spoon-Sized, breaks into a high-energy dance routine with her teddies. The teddies aren’t cg creations but were shot in camera against a green screen, using a combination of Teddy- suited dancers on trampolines, teddies on puppet rigs and little teddies tossed about. Absolute’s task was to remove the rigs, craft the lighting and integrate the larger green screen bears with the bears filmed in situ.


WALLS THANK YOU Agency: Saatchi and Saatchi Production: Rattling Stick Vfx: Bigbuoy


The talking and singing French Bulldog in the two Walls ads Thank You and Garage, was given his human- like abilities through a mixture of peanut butter and vfx. The dog, called Piglet, was fed peanut butter, cream and salmon during the two-day shoot to elicit as many facial expressions as possible. Squeaky toys and arm waving were also used to get different looks, nods and ear wiggles out of Piglet. During the edit (by Andy McGraw at Stitch), Piglet’s best bits


C30 www.televisual.com | November 2011


Visual effects play an ever prominent role in today’s commercials, with even modest budget spots relying on vfx to at least some degree. Here Jake Bickerton profiles 10 of this year’s stand-out vfx-driven adverts


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were compiled and given to Bigbuoy, which “grabbed moments where he made appropriate mouth shapes and started to build an edit in Flame to match the basic structure of each phrase,” says post producer Jon


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Hurst. Then “it was a case of mesh warping the mouth shapes to build a seamless sequence, and tracking the mouth back onto Piglet’s head, cleaning off any peanut butter and comping him into the location shots”.


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