COMMERCIALS 30
Unit 22/23 Archer Street Studios,10-11 Archer Street, London W1D 7AZ t 020 7292 7950
11KNUCKLEHEAD
mdsMatthew Brown, Tim Katz new businessClaire Leaver directors number 31st commissions 17th peer 5th awards 15th top ads/directors - credits Bringing Colour to Life by Chris Hewitt for Dentsu/ Canon; Humming Bird by Daniel Barber for BBH/Audi
“Good for volume” but “definitely less good creative work around.” That’s joint md Tim Katz’s take on the past year. The strains have come from “agencies being unable to control clients” leading to “decreasing lead times” and “ever more involved pitch processes.” But it’s busy and the work is ever more diverse, he says.
www.knucklehead.co.uk
Audi Humming Bird
1 Book Mews, Flitcroft St, London WC2H 8DJ t 020 7240 2414
12PULSE FILMS
md Thomas Benski head of prod Marisa Clifford ep’sRoz Houchin, Candice Chubb dir number 17th commissions 20th peer 11th awards 22nd top ads/ directors - credits Slow the Pace by thirtytwo for BBH/ Kronenbourg 1664; Yes by Ben Newman for Grey London/Lucozade
Roz Houchin, EP of the multi dimensional Pulse, says “the squeeze on budgets is ever the challenge” but “there seems to have been a steadier workflow available” over the past year. Houchin says the big opportunity for Pulse is “to take advantage of the increasing convergence of media in the digital sphere and the willingness of clients to explore these opportunities.”
13NEXUS PRODUCTIONS
www.nexusproductions.com
113-114 Shoreditch High Street, London, E1 6JN t 020 7749 7500
key management Christopher O’Reilly, Charlotte Bavasso, Cedric Gairard directors number 15th commissions 10th peer 16th awards 18th top ads/ directors - credits Siege by FX and Mat for Wieden and Kennedy Portland/Coca Cola; Chase by Smith and Foulkes for Venables Bell and Partners/Intel
Nexus has been dipping its toes in ponds outside the TV spot in recent years with work for artists and galleries a particular feature – director Woof Wan Bau’s work with Tacita Dean and Quayola’s video installation at the Palais des Beaux Arts in Lille are two recent examples.
www.pulsefilms.co.uk
14 HUNGRY MAN
www.hungryman.com 1-2 Herbal Hill, London EC1R 5EF t 020 7239 4550
key management Matt Buels, Kevin Byrne, Bryan Buckley directors number 10th commissions - peer 16th awards 26th top ads/directors - credits Face by James Haworth for Grey/F.A.C.E; VW by Steve Hudson for Iris/ VW
Known for its comedy work, Hungry Man is now only 75% focused on commercials production with the rest centred on “documentaries, web films, music video and longform”. It says the opportunities in the year ahead will be in the “diversity of briefs” that it’s now being offered and the “range of projects additionally to the core commercial business.”
15ANOTHER FILM CO
60-66 Wardour Street, London W1F 0TA t 020 7292 9600
162AM
mdsAmanda Martin, Nick Crabb directors number 15th commissions 8th peer 16th awards 30th top ads/ directors - credits Out Dance Kylie by Becky Martin for McCann Erickson/Xbox; Fashion Photography by John Dower for BBH London/Vodafone
2AM Films’ joint md Nick Crabb reckons the business climate in commercials production has been “much improved on the previous year. We have seen a significant increase in digital work but also an increase in digital budgets too.” Crabb says the focus for the company will be on “continuing to build our roster and also the creative output of the company whilst simultaneously remaining profitable.”
www.anotherfilmcompany.com
14-17 Wells Mews, London, W1T 3HF t 020 7307 7750
Partner Tim Marshallmd Nicky Flemming head of new business Athene Parker directors number 19th commissions 3rd peer 13th awards 42nd top ads/directors - creditsWho’s Messier by Nick Jones for Mother/Ikea; Shuttled by Jeff Stark for Specsavers/Specsavers
In a typical take on the last year, Another Film Co’s md Tim Mein points to “real fluctuations in script flow from month to month and lots of competition as directors jostle for fewer scripts.” On top of that, “the really exciting creative scripts are few and far between” and while “budgets are lower” the “requirements are the same, if not more.”
12 Percy Street, London, W1T 1DW t 020 7291 1100 17MOXIE PICTURES
md Dawn Laren deputy md/head of sales and marketing Siobhan Murphy directors number 28th commissions 29th peer 16th awards 25th top ads/ directors - credits Happy Box by Neil Gorringe for Leo Burnett, London/McDonald’s; Angel II by Frank Todaro for BBH/Axe
It’s an upbeat view from Moxie’s md Dawn Laren: “Creatively and financially, business seems to be improving and we feel really optimistic about the future. The new avenues and opportunities opening up in media in all forms are incredibly exciting and the advertising world feels like it is an ever evolving landscape.”
November 2011 |
www.televisual.com C17
www.2am.co.uk
www.moxiepictures.com
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