COMMERCIALS 30 VFX
UNIVERSAL STUDIOS KING KONG RIDE Agency: David&Goliath Production: Minivegas Vfx: Time Based Arts
Time Based Arts turned a 12-year-old boy into an 80-year-old man to promote Universal Studios’ new King Kong ride. The spot, made by Minivegas for
SKY BETTER EFFECT Agency: Brothers & Sisters Production: Blink Vfx: Neon
Sky’s Better Effect commercial features a family utilising all Sky has to offer in scheduling TV recordings, accessing TV on different devices, and so on, and is built around a series of animated cardboard designs and characters that leap out of the live action to bring the spot to life. All the cardboard elements were designed, animated and composited onto the spot by Neon. A team of seven artists worked on the commercial at the vfx house over a period of three weeks.
David&Goliath, is projected onto two 200-ft-wide screens at the theme park. A number of actors were shot, then Time Based Arts blended the footage with a series of cg faces to fill in the age gaps. Its main challenge was aligning the different heads by “a painstaking process of retiming, stabilisation and distortion,” says Flame artist James Allen.
INTERNATIONAL ALERT PEACE TALKS Agency: Hurrell Moseley Dawson & Grimmer/HMDG Production: Great Guns Vfx: Rushes
Before After
Rushes enhanced this 45-second Paul Shearer directed cinema, TV and web spot for peace-building organisation International Alert by adding a barrage of cg bullets and a torrent of cg words that clash in between the two warring protagonists. The words hit the bullets, which drop safely to the ground, to illustrate how words can overcome violence. The vfx were by Rufus Blackwell and Leo Weston, while the 3d work was completed by Alan Williamson and David Loh. The commercial was made at no cost to International Alert.
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www.televisual.com | November 2011
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