PROFILE continued
Dromad’s Seamus Byrne has expanded Fitness 4 Hire throughout Ireland.
the wind turbine that generates some of our electricity has become a local landmark!”
P.E.T. and Dromad were both highly commended by the Passionate Hirer Award Judges for their comprehensive and informative web sites, which are integral to their overall marketing strategies. Not surprisingly with a heavy bias towards consumers, Dromad has embraced TV advertising with claimed excellent results for their fitness products.
Serving totally different markets, both companies have recognised that there is still money around to be spent whether it is from well-heeled consumers or an industry driven to modernise after decades of under investment.
The one common hymn sheet that both P.E.T. and Dromad are singing from is that quality comes first, this quest for quality requires constant investment and neither hirer will compromise on quality by offering low hire rates.
These worthy winners of the 2011 Passionate Hirer Award have illustrated, beyond any doubt, that our industry can survive, adapt and prosper, even under the most challenging of circumstances. We applaud them both.
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Both winners use the advertising potential of their vehicles to the full.
www.pet-hire.com www.dromadhire.com
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