PROFILE continued
Confidence is high at P.E.T. and its latest news is that plans are well advanced to build a new HQ hire centre on a redevelopment site just down the road from its existing premises.
In Dromad’s case, diversification took a different route. With all of Ireland’s traditional industrial markets seemingly in decline, there still appeared to be opportunities in the leisure market. Seamus Byrne and his team set up a new division, Fitness 4 Hire, to supply up-market fitness machines on both a rental or rent/buy basis throughout Ireland.
Latest news from P.E.T. is that it plans to build a new HQ ‘Super Centre’ on a nearby redevelopment site.
Ironically, the industry that has played a big part in P.E.T.’s recent fortunes is the oldest established industry in the area - the rail industry. Carl Banks joined forces with a former employee who had gained experience in the rail infrastructure industry.
They formed a new division, P.E.T. Rail, to supply specialist tools and equipment to various contractors working out of local rail renewal and maintenance facilities. It was a challenge to jump through various regulatory and industry compliance hoops to get the new division established, but after three years hard work, P.E.T. is now supplying equipment for routine and emergency work on the rail network over a much wider area than first envisaged.
Continued prudent investment
At the same time, a willingness to continue to invest slowly, but prudently, in other traditional parts of the business has seen an increase in inventory on niche products tracked access platforms and other powered access machines.
A section of P.E.T. Rail’s storage area.
by someone who has previously called at a construction site in a service van.”
Fitness 4 Hire goes nationwide Catering and event equipment hire is another successful diversification for P.E.T. 27 40 pages to go
Dromad quickly found that sport clubs, hotels, leisure centres and hospital rehabilitation units were all important clients for their new venture. In mid-2009 Fitness 4 Hire went nationwide with an ever-increasing inventory. The rapid increase in stock requirements led the company to take control of its supply chain by importing equipment directly. Deliveries are undertaken in dedicated liveried vehicles that will soon include electric vans to increase the company’s already excellent ‘green’ credentials.We are always on the look-out for marketing breaks,” comments Seamus.“We operate the only web cam in Dundalk and
Seamus comments, “we started in November 2008 with just ten items of fitness gear; we knew full well
that we needed a totally different strategy and branding. People hiring this sort of kit in their own home don’t expect it to be delivered
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86