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INDUSTRY NEWS


Wizard idea from Sourcing City team


Reward yourself with a visit to Trophex 2012


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Sourcing City has launched ʻSourcing Wizardʼ, the worldʼs first, and only, Bespoke White Label iPad App for professional distributors. Sourcing Wizard gives distributors their own bespoke branded App, which they can give to their customers to use to find products and to send sales enquiries.


Distributors can also use it themselves on the move for customer presentations. The Bespoke Sourcing Wizard App features the distributors own logo, content and bespoke branding. The bespoke App also contains the entire Sourcing City Product Database with end user pricing and is branded to look as if the distributor had developed it themselves. The App has all the search functionality a customer would need, plus a built-in ideas list for customers to e-mail enquiries directly to the distributor.


Sourcing Wizard also has a complete index section where a distributor can add information about their company, their services, testimonials and more; making it ideal for doing iPad presentations in front of customers.


Sourcing Wizard is a Bespoke iPad Corporate Presentation & Client Product Selection Tool which is now available for distributors to have branded as their own App. ■ To arrange a demonstration call 0844 504 5000. Visit www.sourcingcity.co.uk


Call the newsdesk on 01622 699198


| 8 | November 2011 Got a story?


rophex is always a popular show for the industry and the 2011 exhibition was no exception. It is the only major UK show which is devoted to the trophy, awards and engraving industry.


The 2012 show will take place from January 15 to 16 at the NEC Pavilion in Birmingham. When reflecting on the 2011 show, Mike Lewis from Hybrid said: “Trophex was inspiring; itʼs fantastic to have a presence here.” This yearʼs Trophex proved extremely successful for Nova Chrome UK, as higher than anticipated visitor numbers and a range of new trophy related products generated a great deal of interest over the course of the two day event.


Said Ian McDowall, technical support: “The increased interest in sublimation, Nova Chrome's focus on support and aftercare and their extensive range of products has resulted in many new customers from the show – many of whom are upgrading from their current equipment as a result of seeing the quality whilst visiting the stand.”


Jeremy Lowes from Crystal Galleries said he was extremely impressed with the quantity and


quality of visitors at this yearʼs show. He added: "We received a far higher number of orders from customers looking to start up in glass engraving and take advantage of our 28 yearsʼ experience in the industry. We have been selling our sandblasting cabinets for over 18 years and many of the original cabinets are still operating to the same high standard as when they were first installed."


Jeremy continued: “In addition to this we had an unprecedented response to the APM RapidMask film for which we are sole UK distributors.” New to Trophex 2011 were the Trophex


Awards. Samples of each entry were displayed on the TEN stand, attracting and encouraging visitors to vote for their favourite products. Winners included TheMagicTouch who won


the ʻBest in New Technologyʼ award for the OED 8.1 (Opaque Reverse Decoration) transfer paper which offers the opportunity to quickly and easily decorate a comprehensive range of glass and acrylic based products in full colour.


Glenway Products Ltd won the ʻBest Resin Productʼ – a sentinel footballer designed by their in-house team in Leicester and the Charles Birch (Group) Ltd won the award for the ʻBest Decorated Itemʼ for their sandblasted crystal plate which was based on an image from Lord of the Rings and sand carved onto a crystal 10” plate from the Charles Birch gift range.


Crystal Galleries sponsored and provided the awards. ■ For more information about next yearʼs show and to pre- register visit www.trophex.com


Microfibre golf towel joins the range


Hatton Textiles, manufacturers of the EVENT golf towel, have added a new product to their range. This Autumn sees the launch of the EVENT Microfibre Golf towel.


Microfibre is the latest fabric to be used for golf towels and for very good reasons. Microfibre technology picks up dirt and moisture, holding it in the cloth, resulting in cleaner, dryer surface and enhanced player performance.


At 3-4 times more absorbent than cotton, microfibre remains light even when wet and provides a great


alternative to cotton. It dries quicker than cotton and will not pull, snag or fade in colour.


It is lightweight and takes up less space than the cotton alternative.


Microfibre golf towels are quickly becoming the golf towel of choice among the worldʼs best players and have shown up on the winnerʼs bag in all the major tours and majors including the US Open, The Masters, The PGA Championship, WGC Championship, Evian Masters and the PGA and LPGA Tour Championships.


Hatton has launched a range of five colourways in their microfibre towel, available tri folded or flat with grommet and Karabiner Hook, to add to the ever growing and ever successful EVENT Terry and Velour towels.


Microfibre is priced from as little as £1.10 per unit (trade price) and with minimums from 24 pieces this offers a great alternative to the classic cotton towel. ■ For more information on microfibre golf towels contact Hatton Textiles on 01392 412061 or email


alex@hattontextiles.co.uk. www.printwearandpromotion.co.uk


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