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WEB REVIEWS New website for Blue Max Banner S

ince Blue Max acquired the Banner Group eighteen months ago, the business is now close to being fully integrated.

Bringing the companyʼs two IT systems together has been the most challenging step in the process to date. The result, however, is a brand new IT system and a new website, the first phase of which is scheduled to go live by the end of 2011.

Piers Mountgarret, marketing manager and Steve Maxwell, IT manager, at Blue Max Banner are the drivers of the new website and comment: “When the two companies came together, both had basic websites with limited web capabilities. “We have made a huge investment in a new IT system and appointed one of the UKʼs most respected website design companies to construct a website. “The new website will unite and encompass all of the companyʼs products, offering every item listed in the new brochure available for order online. This will enable our customers to order whenever they want, instead of being confined to the hours of our call centre.”

Roland responds to feedback with new site


oland DG has announced the launch of its newly designed website. The site,, has been designed in direct response to feedback from customers, partners and staff, with the content now being more up-to-date, engaging and informative, as well as being optimised to be search-engine friendly.

Gillian Montanaro, head of marketing for Roland DG UK comments: “Considerable thought has gone into the design of our web presence, such that visitors will always find fresh and exciting content, can navigate intuitively around the site and can easily get in contact. “In particular, weʼve made changes that make our site more search-engine friendly, so that when anyone wants to find us, they can.”

As well as a new cutting-edge, colourful site design, Roland DG has transformed its home page to include its Twitter feed, latest news and Academy training course dates, plus has added a deeper set of product information on two flagship product ranges: the VersaCAMM VS- series and VersaUV LEC-series, to enable visitors to make informed decisions easily.

Montanaro continues: “Weʼve made changes that make it easy for customers to contact Roland DG directly, and simple to locate the details of our Authorised Partners who sell our products. “Plus weʼve now added prices to our site and introduced a new set of case studies and news pages.

“Overall, our changes are all about making Roland the easiest company to deal with in the industry and are a part of an ongoing programme of online developments that Roland will be launching in the coming months.”

Tweeting works as more than 1,000 follow Roland

More than 2000 Twitter users are following Roland DG UK Ltd having started with just 200 followers at the start of the year ( Gillian Montanaro, head of marketing for Roland DG states: “We have seen a steady increase in the number of Twitter followers throughout the year, with a significant uplift in the last few months as we have ramped up our activities online.” As well as a new website and forum, the company also has a new Facebook page. The companyʼs goal is to be the easiest company in the industry to deal with.

| 62 | November 2011

Sales tools enhance the buying process T

rade-only bag supplier Crazy:Bags has launched its virtual distributor ʻSales Tool Kit.ʼ

The dedicated sales and marketing platform forms part of the new members only website and marks the continuation of the companyʼs drive to better support UK distributors. Managing director, Andy Steavenson, says: “The Sales Tool Kit has been designed to help our customers enhance the ways they can work with their clients, giving them instant access to all the product and industry information they may need to help them make the sale. “It was inspired by regular feedback from customers looking for additional product information to help them better inform their clients. As well as a plain skin brochure and website, the Sales Tool Kit includes branded and plain skin product cards detailing all product specifications, the top ten reasons why promotional merchandise works, hints and tips on how to improve sales, a full image library of our core stock ranges and much more. “All of the information is available for immediate download and all documents have been created for email compatibility.”

He continues: “The first phase of the website will offer a full, online ordering facility. The second phase will offer further, highly sophisticated functions, plans about which will be revealed in 2012.

“However, suffice to say that all the elements we will be introducing in phase two will enhance further the service to our valued customers.”

The new IT system will ensure that orders placed on the site are automatically loaded, always aiming to ensure that product ordered by 4pm will be picked and delivered the following day. The new website can be seen at the new web address of

BELOW: How the site looks now.

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