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HOSPITALITY WEAR The smart and affordable choice for hospitality F


ruit of the Loom Work Shirts are the ideal foundation for any hospitality wear uniform. “The smart collared shirts are comfortable to wear, durable, easy- care, lend themselves to


embellishment, and are priced to be affordable,” Joanne Lewis, marketing manager comments. There are eight Work Shirts in total. These are organised into two ranges – Oxford Shirts and Poplin Shirts. Both ranges include Menʼs and Lady-Fit designs, which are offered in both long and short sleeve versions. Colours are consistent across every style within each range, and all the styles are available in the core corporate colours – black, navy and white. The Menʼs and Lady-Fit sizing is also consistent across the ranges – S-XXXL for men: XS-XXXL for women.


The Oxford Shirts are made from Fruit of the Loomʼs 70% cotton/30%


polyester Oxford fabric (130/135 gm/m2). The Menʼs Oxfords feature a classic button-down collar and mitred chest pocket: the Lady-Fit styles have shaped side seams, and back and bust darts. In addition to the core colours, the Oxfords also come in a choice of Oxford grey, Oxford blue or Atlantic blue – six colours in total.


The Poplin Shirts offer a lighter weight alternative to the Oxfords. Their 55% cotton/45% polyester fabric, (120/125 gm/m2), provides superior durability and is cooler to wear in warmer working environments. The shirts have a self- fabric chest pocket and self-coloured buttons, and the two Lady-Fit styles also feature shaped side seams, and back and bust darts. The Poplin styles are available in five colours in total – the three core colours, plus mid blue and red. To underline the productsʼ quality and professional image, Fruit of the


Loom supplies every garment individually, in a branded bag with a sizing table on the reverse, complete with a retail-style woven branded neck label.


Joanne Lewis comments: “Presenting a professional image through staff uniform has never been more important for businesses in the hospitality wear sector. It is equally important to ensure that customers receive long-term value for money from their employee clothing. As such, Fruit of the Loom Work Shirts represent a better investment than ever: they are made to look smart and stay looking smart, helping staff to create the desired first impression every time.”


■ For further details of the Fruit of the Loom Work Shirts visit the companyʼs European website (www.fruitoftheloom.eu), or contact Customer Services: 01952 682900. cust_enquiry@ftlte.fruit.com


LEFT TO RIGHT: Short Sleeve Poplin Shirt; Lady-Fit Oxford Short Sleeve Shirt; Oxford Long Sleeve Shirt.


www.printwearandpromotion.co.uk


November 2011 | 69 |


FRUIT OF THE LOOM


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