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INDUSTRY NEWS


Sun rises on new Aurora range T


Aurora range of clothing for beauty industry specialists.


The range has been


designed in collaboration with beauty industry specialists, and its main aim is to create a more tailored, fashion focused look that all wearers would feel comfortable to wear, but which is also practical and comfortable to work in. Dionne Moy, sales and marketing manager at The Co- operative Clothing, said: “Our aim was to design a new range that would suit all women who worked in the industry. Through extensive product research we found that other garments in the market place did not to allow the wearer to feel comfortable and manoeuvre easily. We also wanted a large range so everyone would be able to choose a garment tailored to the individual.”


Jasmine and Lotus styles are now available in teal and


he Co-operative Clothing has unveiled its new


olive/black, and new styles include military panelled tunic, rushed waist tunic, wrap over belted tunic, square neck tunic with trim, and arrow neck tunic. A new fabric – melange – is available in plum, olive, charcoal and brown. Melange is a crossed died fabric that gives a weft yarn effect. Made from 100% polyester, the new garments are made with bi- stretch fabric that gives ease of movement.


The Co-operative Clothing has designed the new range


to cater for all ages and sizes, with a modern, fashionable twist. The professional beauty uniform needs to be fresh, bright and stylish, which is what the client expects when they visit a beauty salon. A smart uniform does wonders for staff unity and


professionalism and also improves brand awareness, providing a winning edge over any other competitor.


Sizes start from size 6 to 30. The Aurora range is also priced fairly, starting from as little as £10. Customers can


rest assured that garments purchased from The Co- operative Clothing have been sourced ethically.


The Co-operative Clothing also offers a personalisation service, with the option to have a business logo and employee name embroidered or printed onto the uniform. Prices start from a little as £1.60 per garment, and bespoke options are also available. The Aurora beauty range also includes accessories such as belts, scarves and brooches, in several colours. These are ideal to match uniforms with salon colours, but can also be used to customise the garment. The current range is 100% polyester so it absorbs moisture without staining the garment. ■ For more information call 0845 521 0051, visit www.co- operativeclothing.co.uk or send an email to:


customerserviceteam@co- operativeclothing.co.uk


Inspiring runners to go the distance Calendar firmʼs red letter day


Whitmar Publications has announced the Digital Printer Awards 2011 finalists for the Digital Calendar of the Year category.


iName It and Prime Print Group have received a nomination for the personalised desk calendar they designed and produced for DHL Air Cargo Global. They will all be attending the awards on November 17 with high hopes of being issued with this prestigious industry award for a second time! The high quality print and finishing are only part of the criteria required. In addition, innovation, creativity and excellent use of variable data are what makes the iName It personalised calendars unique promotional products. DHL representative Jan Dully said: “The calendars have been a huge hit all over the world – in Asia, Africa, US, Latin American and Europe. We had so many positive responses back that now even our customers want to place an order with iName It! And we will be placing another order with iName It for our personalised calendars.” You can view calendar and personalised image examples at www.inameit.co.uk


| 14 | November 2011


Wild Thang was chosen as the official partner and merchandise provider by Run Liverpool Marathon. The marathon took place on October 9. The companyʼs brief was to create a marathon merchandise range to inspire runners to go the distance. Using quality garments that relate to running and the City of Liverpool, the products have been really well received, according to Wild Thangʼs MD Andrew Dwerryhouse. The range included embroidered and screen printed, hooded tops, technical T shirts, cotton T shirts, drinks bottles etc with many products being manufactured at Wild Thangʼs premises in Liverpool. The official merchandise was given the thumbs up by Marathon race director Alan Rothwell who should know a little about what runners are looking for having run many marathon races previously. Said Andrew: “After a 19 year absence we know this is a very important showcase event for the City of Liverpool, but we also realise that this is just as an important showcase of Wild Thang. “We are very proud to be involved in this world class marathon event and to prove how committed we are to this event Wild Thang have sponsored the 500 strong volunteer uniform. “We know how hard Alan and his team have worked bringing back the Marathon, so itʼs been a pleasure partnering up with another company with such foresight.”


www.printwearandpromotion.co.uk


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