FEATURE SEAMLESS JOURNEYS
I
train of thought new
A
n last month’s Parking News, Andrew Mourant highlighted the lack of parking facilities at some of the UK’s railway stations and suggested this could provide potential marketing opportunities for parking operators. Here, Neil Young, director of APT Skidata, goes
one step further in suggesting that, by the intelligent use of technology, parking could provide railway operators with a tangible secondary income and happy customers. A visit to a railway station, either as a passenger or
to meet someone off the train, can be an interesting experience. For the passenger there are decisions to be made, and tickets to be bought. Te experience of that
PARKING TECHNOLOGY OFFERS NEW HEIGHTS IN CUSTOMER SERVICE, SO ARE RAILWAY OPERATORS MISSING A TRICK WHEN IT COMES TO PARKING PROVISION? NEIL YOUNG CERTAINLY THINKS SO
journey will be as varied as the options of tickets available; how the journey starts and ends can make all the difference to the customer experience. And this experience is not reserved for the
Train operating
companies appear not to understand, or value, the impact of parking on the rail travel experience
passenger. Friends or family dropping off or meeting people at the station will also have an opinion that can affect how a brand is perceived. How easily they are able to park, the convenience factor, how much they pay – will all be reflected in what they think, and say, about a company. Some train operating
companies, such as Virgin, have already recognised
Journey’s end… the
customer experience at a car park can influence their opinion of the whole trip
34 OCTOBER 2011
www.britishparking.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52