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Subscriptions Jill Sweet
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Account managers Pete Finnigan Hannah Furber Michelle Guest James Webb
Direct Commerce is wholly owned by Catalogue Development Centre Ltd and is published 10 times a year. Every effort is made to ensure that the content is accurate and provides honest representation of the facts. As publishers we can accept no responsibility for errors or misleading claims made by our editorial staff, contributors or advertisers. The copyright for all content of Direct Commerce is held by Catalogue Development Centre Ltd and no material may be reproduced without our express prior consent.
©2011 Catalogue Development Centre Ltd. 34
Kudos to apparel catalogue Toast for featuring a model with a mane of grey hair in its Autumn catalogue. According to an article in the Observer in September, Toast is bang on trend. Apparently, women are increasingly seeing “natural grey as chic” and that “there’s a real shift in our perception of grey hair”; so three cheers for Toast for projecting a more natural body image.
In a project dubbed the “virtual collection tin”, secret-sales website BrandAlley has become the first major online retailer to take part in Cancer Research’s “Give Change Make Change” campaign. The initiative allows BrandAlley shoppers to round up their bill at the checkout, enabling them to donate their “spare change” to the four founding charities: British Red Cross, Great Ormond Street Hospital Children’s Charity, WWF and Cancer Research UK.
Diary dates
Meet the Direct Commerce team at ECMOD, 30th November and 1st December at the Business Design Centre, London. (
www.ecmod360.co.uk).
Direct Commerce Catalogue e-business
www.catalog-biz.com
We will also be at the Retail Business Technology Expo on 13th and 14th March, Earls Court, London. (
www.retailbusinesstechnologyexpo.com)
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