Networks
Tactics > reinventing customer recruitment
Affiliate Marketing Roundup
I
n a nutshell, affiliate marketing involves using a network of sites, such as blogs; related-interest— also known as “content”— websites; cash-back, voucher and comparison-shopping sites, as
well as shopping portals, to drive traffic to an online retailer’s site. In return, the affiliate receives a commission, typically for each sale it refers. Affiliate marketing is attractive because merchants only pay when a sale is made, often making it a very cost-effective way of recruiting new customers.
It is estimated that the affiliate market in the UK is currently worth some £5 billion and is growing year-on-year. To help you make a more informed decision about which network is best for you, we sent a questionnaire to nine companies inviting their feedback indicating their specialities and technology offering. We sent a similar questionnaire to 12 performance- marketing agencies to enquire about their affiliate marketing services. Here are the responses from those that replied:
AffiliateFuture
Website:
www.affiliatefuture.co.uk Year founded: 2002 Speciality: Travel Number of staff: 30 Parent company: Progressive Digital Media Group PLC Clients include: Virgin Atlantic, BA Holidays, Foxy Bingo, Jones BootMaker, Vista Print and Scottish Friendly Company profile: AffiliateFuture is a performance-based digital marketing company, with a focus for technological innovation; it drives more than 60 million users to advertisers annually. AffiliateFuture represents hundreds of brands on thousands of affiliate websites, providing sales and marketing services to advertisers, publishers and agencies.
FEATURES • Account management • Real-time tracking • API
COSTS • £1,500 launch fee • £150 fixed monthly management fee • 30 percent override • Account management: £300 per month • Bespoke services available upon request
Affiliate Window
Website:
www.affiliatewindow.com Year founded: 2000 Speciality: Retail, travel, telecoms, fashion Number of staff: 194 Parent company: Zanox Group Clients include: Boots, Comet, Debenhams, Dixons, Hilton Worldwide, John Lewis, Marks & Spencer, Opodo, O2, Red Letter Days, Sainsbury’s, Selfridges, WHSmith Company profile: Affiliate Window is a performance-marketing network that has over a thousand advertisers, ranging from blue-chip brands to niche retailers looking to grow their online presence. It says it is committed to developing market-leading technology to assist the performance of both advertisers and publishers.
FEATURES • Account management • Real-time tracking • Programme protection tools for spyware and PPC activity
• APIs and widgets • Weekly affiliate newsletter • Monthly merchant newsletter • The Darwin Marketplace—billed as a “LinkedIn” for the affiliate industry, it provides an easily accessible and open channel for companies to create CPA opportunities through an interactive directory, comprising publisher/affiliate and advertiser/merchant profiles, real-time activity streams and comprehensive user dashboards.
16 Direct Commerce Catalogue e-business
www.catalog-biz.com
COSTS • £5,000 initial set-up/technical integration cost
• £500 fixed monthly management fee
• 30 percent override • Annual contract renewal
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