News Affilinet


Website: www.affili.net Year founded: Launched in Germany in 1997, UK office opened in 2005


Speciality: Retail, travel, financial services, automotive, charity Number of staff: 18 Parent company: Sedo Holdings Group Clients include: Brittany Ferries, Debenhams, DFS, Fly Thomas Cook, Mazda, Next, Shelter, uSwitch.com, Virgin Money Company profile: Affilinet has experience and knowledge in the European marketplace. Since launching in 1997, its proprietary technology has been developed by a team of more than 30 people. Affilinet now works with a range of sectors and publisher models, tailoring its approach to generate ROI for its clients.


FEATURES • Account management • Real-time tracking • API


COSTS • Worked out on a client-by-client basis • Integration costs and management fees dependent upon the level of involvement required from the Affilinet team


• Industry-standard commission on all approved sales or leads LinkShare


Website: www.linkshare.co.uk Year founded: Launched in US in 1996, UK launch 2006 Speciality: Retail, travel Number of staff: 35 Parent company: Rakuten Inc Clients include: Avon, Dorothy Perkins, French Connection, John Lewis, Karen Millen, Kurt Geiger, Lego, Lipsy, Radisson Edwardian, Republic, Schuh, Speedo, Superdry, TM Lewin, Topman, The White Company, Uniqlo Company profile: One of the world’s largest affiliate networks with 15 years of experience, LinkShare says its service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results.


FEATURES • Consultative services and patented technology • Uses technology that does not rely on pixels or cookies to track transactions


• Client chooses the level of strategy, planning and programme management required


• Large companies can use “LinkShare Complete” for full-service, strategic planning and on-going programme support


• Small and midsize companies, “LinkShare Exchange” offers a web application for managing day-to-day activities


• Advertisers have total control over which affiliates can join their programme. Account managers review and evaluate each affiliate site, but merchants can take ownership of their site if they want more control.


• A dedicated compliance team to constantly monitor the network for fraudulent activity


• LinkShare BentoBox, a microsite featuring gadgets, apps and plug- ins for affiliates to create more engaging creative


COSTS • Initial set-up/technical integration costs—depending on level of service


• Fixed monthly management fee—depending on level of service • Image hosting—depending on level of service


Commission Junction


Website: www.uk.cj.com Year founded: 1998 Speciality: Travel, retail, business Number of staff: 40 Parent company: ValueClick Inc Clients include: Argos, Sainsbury’s, Homebase, Staples, Laura Ashley, House of Fraser, Garmin, Thompson, First Choice, Tripadvisor, BMI Company profile: One of the largest affiliate marketing companies in the world, Commission Junction believes people and partnerships are equally as vital as the advanced technology used to deliver results based on measurable brand actions.


FEATURES • Account management that can include either: full programme management with dedicated account manager; part programme management, designed for merchants that want to take a more active approach in managing affiliate activity, but still looking for support in publisher recruitment and achieving overall objectives; self-managed programme, aimed at merchants and agencies looking for access to the Commission Junction platform without account management support. • Full training on using its online interface and on-going technical support


• Real-time tracking • API • Pay-per-call platform allowing advertisers to track calls like clicks • Real-time desktop tool


COSTS • £2,500 standard set-up and integration • £500 fixed monthly management fee • 30 percent override • Image hosting included • 12-month contract term


Tactics Views


Monetise


Website: www.monetise.co.uk Year founded: 2006 Number of staff: 11 Parent company: Webtistic Ltd Clients include: Groupon, GetMeATicket, MyOffers, KGB Deals, Nivea, RAC, Paddy Power. Company profile: Monetise claims to be the leading UK cost-per-acquisition affiliate network, specialising in lead generation, freebies, competitions, finance, and social offers.


FEATURES • Account management • Affiliate rewards • Live support • Real-time tracking • Cookieless/post-back tracking • API


COSTS • No advertiser set-up fees • No monthly management fees • 30 percent override


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