Tactics > reinventing customer recruitment TradeDoubler
Website:
www.tradedoubler.com Year founded: 1999 Speciality: Retail, travel, fashion, telecoms, finance, business-to-business, utilities Number of staff: 150 Clients include: Apple, Dell, Disney, ebookers, Figleaves, HMV, HP
, Jessops,
Lastminute.com, Microsoft, Mothercare,
Post Office, Tesco Company profile: TradeDoubler has a network of 138,000 publishers and 1,900 advertisers and is a leading digital marketing agency in Europe.
FEATURES • Account management including self-service through to fully managed/consultancy
• Agency and publisher management teams • In-house, real-time tracking solution • Fully customisable reporting suite • 24/7 brand monitoring tools • Product-level tracking • Pay per call • Lead generation • Mobile • Post impression • Multicurrency and multilanguage
COSTS Not disclosed Webgains
Website:
www.webgains.com Year founded: 2004 Speciality: Retail, fashion, mobile recycling Number of staff: 45 Parent company: Ad Pepper Media International NV Clients include: AllSaints, Chelsea Megastore, EasyJet Holidays,
Envirofone.com,
Feelunique.com, MandM Direct, Mazuma Mobile, Tottenham Hotspur, Yumi Company profile: With localised platforms in the UK, Germany, France, the Netherlands, Denmark, Sweden, Spain, Ireland, and now the USA, Webgains is one of the fastest growing affiliate networks, facilitating transnational transactions for the benefit of both affiliates and merchants.
FEATURES • 24/7 merchant and affiliate support • Real-time reporting • Full transparency • Voucher-code management suite • Brand management suite • Weekly affiliate payments • Account management • International reach
COSTS • £1,500 initial set-up/technical integration cost • £350 fixed monthly management fee • 30 percent override • No image hosting cost • No contract renewal charge
7thingsmedia
Address: 18/20 St John Street, London, EC1M 4NX Tel: 0207 017 3190 Website:
www.7thingsmedia.com Contact: Chris Bishop, founder and managing director,
chris.bishop@
7thingsmedia.com Year founded: 2009 Speciality: Retail, luxury, fashion, gifting Number of staff: 10 Clients include: Agent Provocateur, Boux Avenue, Fashion Rocks, Fashion Union, Liberty London, Money Clothing, Secret Sales, Ted Baker, Tekkers, UNICEF Company profile: 7thingsmedia is a performance-based digital marketing agency with a track record of delivering impressive returns for clients. With offices in both London and New York, 7thingsmedia’s services span the digital marketing mix including affiliate management, display advertising, lead generation, paid and natural search.
FEATURES • Affiliate marketing and performance consultancy • Recently launched its own proprietary software that removes many of the manual elements of affiliate management
• APIs automating collection and reporting of key metrics • Network-agnostic • Does not use voucher codes or offer sites
COSTS • Rates decided on a case-by-case basis, no rate card
18 Direct Commerce Catalogue e-business
www.catalog-biz.com Azam Marketing
Website:
www.azam.net Year founded: 1997 Speciality: Retail, finance, travel, entertainment Number of staff: 10 Clients include: BT, ITV, Warner Bros, Unilever, WHSmith, Philips, Hilton, BMI, Fitness First Company profile: Azam Marketing is a full-service digital marketing and design agency. It has 122 combined years of experience in affiliate, email and search marketing. Azam also specialises in social media, public relations, website design and development, online business consulting and corporate training.
FEATURES • Instant premium listings on more than 125 brand shopping websites including those of the Mirror and Daily Star as well as local press
• Clients’ offers emailed to more than 600,000 email subscribers • Recruits affiliates from its JemRob 2 database featuring more than 9,000 affiliates
• Proprietary tracking solution • Works with more than 60 major international affiliate networks
COSTS • No technical integration costs • No set-up fees or costs • Competitive fees • Override varies
Agencies
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