Wednesday 30th November 2011
How can we survive and, better still, thrive in today’s harsh trading conditions. Hear direct from our illustrious panel of business founders and directors as they share their views on how they are finding new markets, deploying new channels, securing investment, and succeeding in growing their businesses. see full information on page 3
Google is Changing John Straw, Founder, Linkdex
There’s a serious fight going on for digital dominance for the decade. The stakes are massive, no-one is pulling punches, and there are some eye popping alliances being formed. The winners and the losers will affect your digital strategy. Take a walk with John, have a look at the fight and the way it’s going to change the industry.
The Power of Print Ben Hopkins, Head of New Business, Naked Wines; Graham North
The power of print has been questioned in recent years but this session sets the record straight and shows that well targeted print communications are responsible for much of today’s online revenue generation. Our panel will review statistical evidence as well as discuss how you can make full use of his powerful route to market.
Content Converts: How Little Bits of Text Can Give High ROI Catherine Toole, Founder & CEO, Sticky Content
What has a high ROI but barely any development time? What doesn’t require redesign but has an instant effect on conversion and won’t blow your budget? This session is packed with ideas and examples of how smart digital copywriting can make you money across all digital platforms. It’s a fast and furious guide to how to get low-cost, high-speed, e-commerce uplift via text-only fixes. And you can have that in writing…
Digital Leaders: Maximising Online ROI Matt Curry, Head of ecommerce, Lovehoney & Jeremy Swinfen Green, MD, Amberlight. Moderated by Tim Pemberton, Director, The Digital House.
It’s easy to build a website. It’s a lot harder to ensure that the conversion rate - and basket size - is as high as possible. The secret is to understand the best ways of influencing consumer behaviour. Techniques like customer experience tests and multivariate analysis ensure good usability, effective calls to action – and maximised ROI.
Interested in Increasing Your Web Sales? Cindy Smith, Director of Sales, Ability Commerce
Cindy will explain how you can get more traffic to your website, increase conversions and raise the average order value in just 5 game-changing moves! With over 25 years of experience in the industry, Cindy offers an insider’s view filled with practical information and valuable tips that will give you an edge over your competitors.
The Chase Paymentech team cordially invite you to join them for a refreshing drink at the end of your busy conference day from 17.30-18.30 at The Networking Bar in the Exhibition Hall.
Building a Simple, Effective Online Marketing
Plan Chloe Thomas, MD, Indium Online
Now that the internet has matured there are many ways to market your business online. We’ll look at a range of online marketing channels that are easy to use and will bring you sales. This session is ideal for the smaller ecommerce retailer and will show how you can create an achievable online marketing plan for your business.
ECMOD SUPPLIER OF THE YEAR AWARDS 18.30 - 21.00
Join us in celebrating the very best expert suppliers at this convivial evening event which combines networking and socialising in great company.
Entry by ticket only pre-bookable when you reserve your conference places.
European Expansion - Breaking Down Borders in
ecommerce Mohammed Hussain, MD, Mobile Fun
Why is now the most opportune time for European expansion? Mohammed Hussain uses Mobile Fun’s success in cross-frontier e-trading to share the strategy and planning behind successful European expansion. He’ll cover opportunities and barriers; from country selection, red tape and bureaucracy, to recruitment and development of your proposition.
INTENSIVE TRAINING WORKSHOP 10.30 – 15.30
small group, board room environment
How to Perform Your own Print Purchasing Audit. Master Class for Buyers, Procurement and Marketing Executives
Neil Smith, Director, Blue Buffalo. Learn how to:
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Discover all the hidden print in your organisation Gather the specifications of your spend in full detail Identify quick win opportunities for savings Re-engineer specifications Rationalise
De-couple spend
Paper – Envelopes/ Wrap – Finishing – Split print – Delivery - fulfilment
Right size & fine-tune your supply base Leverage your spend
Automation: create a more commodity driven environment while retaining creative flexibility Control
This workshop is a great introduction to the techniques used by some of the world’s largest organisations across many categories of print spend and are proven to deliver for all businesses for which print is a key medium. The techniques learned can be applied just as effectively across other categories of spend and will set you up for unparalleled visibility and control in your own business. The trainers in this programme apply this knowledge on a daily basis to deliver significant benefit to many organisations.
About the Trainers:
The Blue Buffalo team has over 60 years combined print experience in manufacturing, sourcing, process management and cost reduction. Blue Buffalo has audited over £1,000,000,0000 of spend and hundreds of thousands of pieces of spend data to deliver significant savings to its clients.
Places on this workshop must be pre-booked and access to the workshop is limuietd to those who have pre-booked their places. Delegates taking part in this workshop at ECMOD may first attend the main conference opening session as well as the late afternoon conference sessions, and will join ECMOD conference delegates for lunch as well as the drinks & networking reception.
Alternative public dates for this workshop are: 5th October, 11th January, 3rd February, 7th March, 18th April. To book places for these please call our registration team on 01271-866112 – This workshop can also be delivered as part of your in company training programme – details can be provided on request.
BONUS NETWORKING BREAKFAST 08.15 - 09.00
Arrive early and make the most of this exclusive opportunity to join your peers over coffee, juice and pastries before our main opening session.
Trevor Geraghty Colin Gillespie
Michael Green Stephen Groom Kevin Hague
Mike Hancox
Peter Harris
Mel Henson
Ant Hodges
Mohammed Hussain
Rick Kelley
Richard Kent
Lewis Lenssen
Dan Lowden
Pete Mills
Gillian Muessig Joe Murray
Graham North Dara O’Malley
Joe Palzkill
NEW TOPICSNEW SPEAKERS CALL 01271-866112
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